Would You ADAM and Eve It?

The testament of ADAM.

(c) Motor Trend

Choice, the holy grail of sales. Only sometimes too much is just that and those sales either fail to materialise or the product simply confuses potential purchasers. The story of the Vauxhall/ Opel ADAM bears witness to this.

In the early part of the twenty first century, the small urbane hatchback had quite the following, dominated by the Anglo-German MINI and Italy’s Fiat 500. Opel believed an opening in this hegemony could be prized, not only to take sales but also to revolutionise modes of customisation – targeting an increasingly younger (or maybe younger at heart) audience, employing capital letters to draw even more attention.

Michigan born designer Darren Luke, who had only just left college to join GM, was flown to Rüsselsheim to Continue reading “Would You ADAM and Eve It?”

2015 Opel Adam Road Test

Odd looks and a bit duller to drive than its peers. That’s what the others say about Opel’s city car. What does DTW think? After 300 km and three days we know the real truth.

2015 Opel Adam
2015 Opel Adam

The Opel Adam is a city car based on the Opel Corsa platform. Not unlike the Ford Ka Mk1, it is made up of the front of a supermini, with modifications (a reduction in length) starting from the A-pillar backward. The Adam’s selling point is customisation, with about 61,000 combinations of colour, trim and accessories available.

It is intended to Continue reading “2015 Opel Adam Road Test”