Would You ADAM and Eve It?

The testament of ADAM.

(c) Motor Trend

Choice, the holy grail of sales. Only sometimes too much is just that and those sales either fail to materialise or the product simply confuses potential purchasers. The story of the Vauxhall/ Opel ADAM bears witness to this.

In the early part of the twenty first century, the small urbane hatchback had quite the following, dominated by the Anglo-German MINI and Italy’s Fiat 500. Opel believed an opening in this hegemony could be prized, not only to take sales but also to revolutionise modes of customisation – targeting an increasingly younger (or maybe younger at heart) audience, employing capital letters to draw even more attention.

Michigan born designer Darren Luke, who had only just left college to join GM, was flown to Rüsselsheim to Continue reading “Would You ADAM and Eve It?”

2015 Opel Adam Rocks – A Second Opinion

Here is the Truth About Cars’ view of the Opel Adam. They have also reviewed the Rocks version. 

2015 Opel Adam Rocks: the Truth About Cars
2015 Opel Adam Rocks: the Truth About Cars

The article considers the Adam as a potential future Buick. And here is the conclusion (I note they find the ride quality better than I do but agree the car does a good impression of near-luxury. I am reviewing the new Opel Corsa soon and the contrast is marked.) Continue reading “2015 Opel Adam Rocks – A Second Opinion”