Established and trusted brand names are too valuable to be taken lightly or bandied about carelessly. Were this not so, why would businesses spend €millions dreaming up suitable examples, before market-testing them across global audiences, then expending years nurturing, marketing and developing them? Has Groupe Renault somehow missed a memo?
For decades now, Espace meant only one thing to those of an automotive bent. A large French monospace MPV — for many European motorists (and their passengers), the original (and best) of the species. Renault, as much by good fortune as outright bravery, got to market first with a product which would prove so utterly definitive that no other carmaker could Continue reading “Espace – The Final Frontier”
This post is something of a ragbag and it’s missing one photo.
A Maserati Ghibli pulled up next to me at traffic lights yesterday. As ever, I checked out the brightwork around the sideglass. Much to my amazement, Maserati opted for two pieces, instead of one, around the rearmost pane. For the kind of money Maserati want, I’d expect one single part. Opel and Kia can do it.
That’s the tabloid-style scare headline for this topic. The sensible, broadsheet-style headline would be “Fleet buyers to dominate in car market”.
According to Automotive News (who posted this story on Saturday, Jan 10th – do they never rest?) Renault are to bank on fleet sales as the proportion of private customers decreases relative to corporate ones: “Renault hopes its new Espace will appeal to business customers as family buyers increasingly shun minivans”. Furthermore, AN reports that “Jamel Taganza, an analyst for Inovev, said fleet customers now represent the majority of potential buyers of midsize vehicles in Europe: ‘With the exception of Italy, the shift to fleet sales is a European-wide trend,’ he said”. Continue reading “The Private Buyer Is Dying Off [Exclamation Point]”
DTW takes a look back at the motoring year and boils it down to a manageable lump. It must be admitted a lot has happened in the US and Asian markets as well, but we’ll look mostly at European happenings.
Off the top of my head, this year’s big news events were related to Fiat Chrysler Automotive’s ongoing struggle to revive their business. Part of this has involved spinning off Ferrari and the departure of Luca di Montezemolo. Honda is grappling with a serious problem with failing airbags, a story which is still unfolding. GM has had a cross-brand PR disaster with its ignition switch problem that has been linked to 13 deaths. Continue reading “A Review of the Automotive Year 2014”
Renault have decided to abandon yet another category of car. This time they have given up on space-focused people movers.
The Renault Espace was a trend setter and for two decades ruled the roost in the MPV class. The original version is now three decades old and still has a tidy, neat appearance of purest industrial design. This sat well with Renault’s custom of quite rational cars. The last generation did not get out of the show room fast enough. It was luxurious, large, complex and not really the kind of car you really wanted babies to be sick in.