The Porsche Problem: Tesla’s Model X

From September 29th you can buy one of these, a Tesla model X. Would you?

Take the Model T formula and wrap it over a new package. Does that work for you? Image: Automotive News.com
Take the Model S formula and wrap it over a new package. Does that work for you? Image: Automotive News.com

Porsche spent a long time relying on essentially one shape. They tried a few alternatives in the form of the 924, 944 and 928 but none of them gelled or won approval except from design purists and die-hard Porschophiles. When it came time to create the first generation Cayenne they simply stretched the 911 theme over the carcass of an SUV. It still sold because people who like bombastic, gaz-guzzling roadwhales don’t care about how their car looks.

Will that work for Tesla who, absent any kind of design history, have decided to Continue reading “The Porsche Problem: Tesla’s Model X”