Missing the Marea? Still smitten by the Stilo? Sergio’s got something for you.
Is Sergio Marchionne still shaking flak out of his bulk-knit cardigan? His demeanour on the first media day may have suggested otherwise, and FCA’s workrate can’t be faulted, notwithstanding more than a little help from their Japanese and Turkish friends. The recently launched, Turkish-built Tipo saloon, was joined at Geneva by a five door hatchback and a useful looking estate car. The saloon and hatch could be dead ringers for the – wholly unrelated – Qoros 3, even down to the chrome doorhandles. Some also saw echoes of the Brava and Marea. Can it really be twenty years since these hire fleet heroes first appeared?
Can it really be just three years since the Chery/Israel Corp joint venture Qoros made its debut to the world on a positively lavish Silk Road-themed stand, taking up a sizeable square metreage of Palexpo real estate? In 2013, it really did seem as if the Chinese industry really did have a product with potential to sell in sophisticated international markets, and a brand and people who could facilitate the vision. Continue reading “Geneva 2016: Posted Missing – Qoros”