Building On Daring

GM’s plans for Cadillac sound ambitious, but the gulf in product and perception terms facing the US luxury car brand appear to reflect that of another, more familiar luxury marque.

2018 Cadillac XT4 crossover. Image credit: autoblog

When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment.

Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to Continue reading “Building On Daring”

They’re All At It Now (nearly)

A recent announcement by Aston Martin that it will go off road soon confirms that the ranks of aristo SUV’s are now filled, just about. Anything is now possible.

2017 Rolls Royce Cullinan: techviewon.com
2017 Rolls Royce Cullinan: techviewon.com

The Cadillac Escalade arrived first in 1999, an SUV from a marque known for limousines and stately sedans. Because Cadillac’s brand value lay in the ditch by then, nobody minded much: more kitsch, they said. However, it was an inspirational move from a brand that has often – though unintentionally – led the way. Lincoln dressed up a Ford pick-up to make it into the Blackwood in 2001 and got a three year run before really piling on the trim for the 2005 Mark LT. Continue reading “They’re All At It Now (nearly)”