2016 Jaguar F-Pace – Driven To Write

GM’s plans for Cadillac sound ambitious, but the gulf in product and perception facing the US luxury car brand seem to reflect that of another, more familiar name.

2018 Cadillac XT4 crossover. Image credit: autoblog

When General Motors sold their European outpost to Groupe PSA last year, many believed the US car giant had upped sticks and left the Old World for good. But this week there was some fairly solid grounds for reviewing that assessment. Speaking at the NADA-JD Power Automotive Forum at the eve of the New York auto show, Cadillac President, Johan de Nysschen announced to delegates, “Ladies and gentlemen, I can assure you that things are about to get very interesting at Cadillac.”

Amongst the interesting things de Nysschen has planned is reportedly a return to the European market, this despite several failed attempts to break the continent in the past. Placing an emphasis on renewing the product mix and re-establishing Cadillac’s positioning in both the domestic and Chinese spheres, he told those present, “It’s going to be a tough battle and we better be ready to Continue reading “Building On Daring”

A recent announcement by Aston Martin that it will go off road soon confirms that the ranks of aristo SUV’s are now filled, just about. Anything is now possible.

2017 Rolls Royce Cullinan: techviewon.com

The Cadillac Escalade arrived first in 1999, an SUV from a marque known for limousines and stately sedans. Because Cadillac’s brand value lay in the ditch by then, nobody minded much: more kitsch, they said. However, it was an inspirational move from a brand that has often – though unintentionally – led the way. Lincoln dressed up a Ford pick-up to make it into the Blackwood in 2001 and got a three year run before really piling on the trim for the 2005 Mark LT. Continue reading “They’re All At It Now (nearly)”