This One Is Really About Car Advertising

….and not the Renault Espace. To launch the new Espace, the actor Kevin Spacey is being used in the advertising campaign. And so is the Guggenheim in Bilbao. And a lot of clichés.

2016 Renualt Espace with Kevin Spacey pasted in. I assume that´s the Guggenheim and not just a pastiche.
2016 Renault Espace with Kevin Spacey pasted in. I assume that´s the Guggenheim and not just a pastiche. The shadow is wrong, isn’t it? If the lens flare was real, the shadow should be angled from his feet in the direction 7 or 8 o’clock.

A few things arise from this. I’ll start with the background. It is another one of those sterile and highly unrealistic images where every pixel of the original photography has seemingly been removed, polished and improved so that the final image is utterly divorced from reality. I don’t believe in this picture. I don’t believe an Espace went to Bilbao and I don’t believe Spacey, the car and building were ever in sight of each other. Continue reading “This One Is Really About Car Advertising”