Renault have not one but two design studios in India. What is the result?
One of way of looking at it is that you get a competitive and competent looking vehicle. As a raised-height hatchback it is what Indian customers want: “This is because the project was both Indian as well as French. Most of the data collection, however, was done from here, on the ground. It had to be. Renault was keen on an immersive experience for its design team. It wanted the design staff to be drowning in the local culture and local tastes, and there was a special emphasis on what Indian customers disliked too. This is how they discovered what Indian customers really meant when they said they wanted more car for their money.” Continue reading “Into the Magimix Goes National Style”