The Prius is reborn. But does it matter?
Twenty-five years after the nameplate made its debut, “just in time for the 21st Century”, and six years since the introduction of its astonishing looking predecessor, Toyota have revealed a new generation of their hybrid trailblazer. Billed as the “Hybrid Reborn” by its maker, the 2023 Toyota Prius is set to Continue reading “Who Shall Go to the Ball and What Shall Go to the Ball?”
It’s the Toyota reality show, folks!
Having originated with the production of looms, the Toyota motor company have since made significant inroads into driving the world. While Germany may be the car’s father, its mother French, to say nothing of its American cousin who made it larger than life, we must look East for precision and calculation. And a nice slice of toast. Good: on with the show.
The H from the above title refers to Hilux, that simple derivation of High and Luxury which has gone on to be a worldwide success story. Now onto its 8th generation and upwards of seventeen million sold since its 1968 inception – beloved by farmer, builder, explorer, desert racer. More commonly today with the office worker.
Keen to Continue reading “H.E.L.P. I’m A Toyota, Get Me Outta Here!”
It’s all Lady Gaga’s fault, say Toyota. Well, you’d try to spread the blame too.
We’ve become accustomed to hearing Car designers come up with all manner of implausible justifications for their creations, but does anybody take this stuff seriously? To my eyes there’s now a tacit understanding between designer-spokesman and us, the auto-literate. They know we won’t believe a word, while we view their pronouncements with the contempt they habitually deserve. This is where Shunsaku Kodama comes in. As the Toyota designer responsible for the 2016 Prius, he has rather a lot of explaining to do. Continue reading “Born This Way? – The Prius Goes Gaga”
Driven To Write 