Ford ReFocuses its Offer

As Ford readies its 2018 Euro-offerings, Driven to Write asks whether Henry’s Focus remains slightly askew?

Big Festie? Focus IV rendered from spy photos. Image credit: focusfanatics.com

In a Automotive News report this week, it was revealed that Ford will not unveil the new-generation Focus model at the Geneva show in March, electing to do so at a bespoke event the following month. The Ford spokesperson did not explain why this decision was taken (nor, it seems was the question asked) but it does suggest that Ford’s marketers believe they will Continue reading “Ford ReFocuses its Offer”

More Ballsiness

Yesterday the next generation of the Ford Fiesta made its appearance in public.

2017 Ford Fiesta: source
2017 Ford Fiesta: source

There are four versions of the car, a basic one, an ST, a body-clad CUV-ish one and a Vignale. Interestingly, Ford are keeping the three door. That’s a clue to something about this car which is probably a deep reskin rather than an all-new architecture. It is akin to the half-remembered 2000 Corsa C, the short-lived 1999 VW Polo and 2014’s Opel Corsa in carrying over a lot of the previous structures.  Continue reading “More Ballsiness”