“Black Badge is for those who reject conformity and live life on their own terms. It’s for the innovators, trailblazers, rulebreakers – and above all – those who dare.” Rolls Royce Motors.
The highly decorated former British soldier, subsequent historian and writer, Lieutenant-General Sir John Bagot Glubb published his noted essay, The Fate of Empires and Search for Survival in 1978. Having spent over forty years in the British army observing England’s Glorious Empire wither into insignificance, he was probably well placed to Continue reading “The Fate of Empires”
Rolls Royce’s Cullinan SUV has landed. Is this the price of luxury?
In 1971, the unthinkable occurred. The once impregnable Rolls Royce entered receivership, owing to costs incurred developing the RB211 turbojet engine programme. Many viewed it as a watershed – after all, if RR could go under, who was safe? In the years that followed, Rolls Royce Motors stayed afloat, if only by the skin of their teeth. By the time Vickers bailed in 1988, it was clear the Silver Lady had lost more than her spirit.
Today, there are no such dangers. Not only is Rolls Royce well-funded and protected within the BMW mothership, but the market for ultra-luxury vehicles has never Continue reading “Iceberg Right Ahead”
A recent announcement by Aston Martin that it will go off road soon confirms that the ranks of aristo SUV’s are now filled, just about. Anything is now possible.
The Cadillac Escalade arrived first in 1999, an SUV from a marque known for limousines and stately sedans. Because Cadillac’s brand value lay in the ditch by then, nobody minded much: more kitsch, they said. However, it was an inspirational move from a brand that has often – though unintentionally – led the way. Lincoln dressed up a Ford pick-up to make it into the Blackwood in 2001 and got a three year run before really piling on the trim for the 2005 Mark LT. Continue reading “They’re All At It Now (nearly)”