Tag: 2018 BMW X2

Seduce Me With Meringues And Marchpane, Oh Creature Of The Noon

The BMW X2 has managed to attract my attention and it’s not due to the colour.

2019 BMW X2: source

At BMW’s UK website the firm has a set of features it wishes us to be aware of. “With its athletic shoulder line and gently sloping roof line, the dynamic styling of the BMW X2 has a coupé-like character that will definitely grab attention,” they tell us.

Well, yes but at the same time as they have elected to mess with the Hofmeister kink (it doesn’t really have one), they have added a badge to make up for the diminished clarity of the car’s identity. “For true distinction, the BMW emblem has been repositioned next to the Hofmeister kink on the C pillar. Just another case of breaking the rules.” The old saying goes that you should be able to Continue reading “Seduce Me With Meringues And Marchpane, Oh Creature Of The Noon”

It’s Dare!

BMW’s daring X2 crossover breaks new ground by changing the rules, thereby ruling the game. No really – it totally does.

You’re totally not supposed to ‘read’ those grey bits. Stop looking at them! Image: autorevue

Invent Yourself

In the BBC comedy, 2012 and it’s spinoff, W1A, the standout character is that of Brand Consultant and head of PR agency Perfect Curve, Siobhan Sharpe, played with considerable aplomb by actress, Jessica Hynes. In the show, Siobhan is engaged, enthusiastic, totally on-zeitgeist. Her dial is set to communicate, yet lacks a filter or indeed much in the way of genuine insight. As a communicator, Siobhan never seems to Continue reading “It’s Dare!”