Bizarre Love Triangle

No sneering at the back, these machines drive America.

2022 Ford F-150. Image: ford.com

Today we peer closely at those bread and butter US sales machines – Chevrolet’s Silverado, RAM, a Stellantis brand now separate from mothership, Dodge and the ever-ubiquitous F-150 from Ford.

Spare a thought for those salespeople spread across the land – brand loyalty no longer fully applies – given sales no longer. Once dyed in the wool Chevy fans (for instance) have now taken up the Ford mantle – or even headed elsewhere. Belay playing the Stradivarius, forebear opening those saline ducts, but if you do nothing else today, Continue reading “Bizarre Love Triangle”

Keeping it Real

Musings on the US automotive landscape.

Image: the author

I am writing this on our flight home from Chicago after spending ten most enjoyable days exploring the city and surrounding areas. Chicago is one of the great American cities and, with so much to see and experience, it is well worth a visit. Over the past thirty-something years, I have had the opportunity to travel to the US many times for both business and pleasure. One of my abiding fascinations is the country’s automotive landscape and how it has evolved over these decades.

When I first arrived on those shores in the late 1980s, the US car market was still dramatically different to its European equivalent, thrillingly so for a car-obsessive like me. Despite the downsizing precipitated by the 1973 fuel crisis, there were still plenty of US-manufactured ‘land yachts’ traversing the streets of the big cities and the country’s broad highways. American cars retained their highly distinctive style amongst a plethora of different marques, each with its own signature design features. Continue reading “Keeping it Real”