Ceed of Change

The 2018 Kia Ceed is now punctuation-free and in possession of a new, more sober attire. Sound familiar?  

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Notwithstanding one or two brave and ultimately doomed adventures into the leftfield during the early 1970s, the European C-segment has never been a bastion of progressive design. So it should be with little or no surprise that we consider the ongoing convergence of the principal players, not just in engineering and layout, but if the current Geneva motor show is a reliable indicator, in styling terms as well.

Despite its Korean heritage, it’s probably inaccurate to Continue reading “Ceed of Change”

Geneva Motor Show 2021 Preview: Mercedes-Benz A-class

In an exclusive preview ahead of its unveiling at the 2021 Geneva show, Driven To Write can reveal the significantly refreshed Mercedes A-class.

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Official designer’s sketch of the 2022 A-class, photo (c) Driven To Write

The current Mercedes A-class, internally dubbed W177, receives an extensive mid-life facelift, to be officially presented at the 91th Geneva International Motor Show. Ahead of the world premiere, Driven To Write can provide exclusive insight into the most significant overhaul the A-class model has ever received.

“It’s time to be bold. It’s time for creases”

Daimler AG’s Chief Creative Officer, Gorden Wagener proclaims that the refreshed A-class is more than the regular nip-&-tuck-job. “The A-class is one of our icons. It is the most premium car in its class, and this new design shows that more than ever.”

Styling, incidentally, is the focal point of W177’s overhaul. Since its market introduction in 2018, the current A-class has turned out to Continue reading “Geneva Motor Show 2021 Preview: Mercedes-Benz A-class”