Industry Bites: The Five-Figure Club

It’s mid-February and the ACEA numbers for 2016 still have ‘provisional’ status.  

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My interest here is in the brands which fell short of 100,000 registrations last year across the EU and EFTA countries. The audit is something of a blunt instrument. The supercar and ultra-premium marques do not even feature. Bentley, Lamborghini and Bugatti are counted in the 4,561 “other VW Group” registrations. Likewise FCA’s 8,211 others comprise mainly Dodge and Maserati. And yet, the 2,589 Chevrolets registered get their own billing. Continue reading “Industry Bites: The Five-Figure Club”