Leap of Faith

It was brave, it was a failure and its fate was etched in Jaguar’s past. 

(c) barrettjaguar.com

Acts of creative reinvention are rarely acknowledged at the time of committal, being far more likely to be misunderstood and derided by those whose expectations were, for a variety of reasons subverted or otherwise denied. Brave or foolish? There is a fine line which separates both polarities, because inevitably, whenever these adjectives are appended to matters of a creative nature, it tends to be connected to its failure.

The X351-series Jaguar was a brave design, attempting to break from the creative straitjacket the over-familiar, and overworked XJ silhouette had evolved into. But now, a decade on from its Summer 2009 debut, and with the curtain soon to fall upon its production career, we can Continue reading “Leap of Faith”

The Shining of Things

It’s the end of a long week and you find us today in a somewhat reflective mood.

(c) Driven to Write

It was a daring gambit on the part of Jaguar’s styling hierarchy to overturn what had become a stagnant design aesthetic, but ten years on, the X351 series XJ has not lost its power to polarise opinion. Certainly, the passage of time has failed to leaven its more visually unsettling aspects – most of which, (as recently discussed on these pages) centre around the D-pillar area, where a good many visual strands converge in a not altogether harmonious fashion.

With all due consideration, it’s quite possible to imagine that Jaguar’s Ian Callum frequently finds himself awake at night scouring his memory to Continue reading “The Shining of Things”