The 1984 Alfa 90 was to all intents and purposes something of a placeholder. But does it deserve a better epitaph?
The early 1980s were difficult years for Alfa Romeo. Having abandoned its patrician pre-war roots for a more populist reimagining throughout the 1950s and ’60s, this once successful market realignment had started to unravel; partly due to its own failings as a business, both internally from a product, management and labour perspective, and also externally, owing to its close proximity in market terms to Lancia.
Unlike its Borgo San Paolo rival, who was by then reliant upon the financial support of the Fiat car giant, Alfa Romeo depended upon the largesse of the often reluctant Italian IRI state body for funding, while battling a depressed home market, ageing model lines and by consequence, little by way of genuinely new product.
When it comes to facelifts, it’s best to know when to stop.
Assuming one was in possession of the requisite grasp of Italian, it would have been fascinating to have sat in on the product planning meetings at Portello, when Alfa Romeo’s strategists were initially scoping the 1972 Alfetta saloon. Because, looking at it from the distance of close to half a century, it’s difficult to ascertain where this model was intended to fit into the existing model hierarchy. Sitting above the by then rather elderly 105-Series Giulia, but below the latter’s closely related 1750/2000 Berlina sibling, the Alfetta was an entirely new model, with the potential to Continue reading “Under the Knife – When You Should Just Let Things Be”
Original photos by Douglas Land-Winbermere (sic). Due to damage in storage, stock photos replace the actual ones (which were damaged in storage). The article first appeared in the Canterbury Weekly Post June 2, 1980.
The performance race continues unabated in these increasingly competitive times. Alfa Romeo have decided to add a 1.8 litre engine to their range of roomy family saloons. As if good looks and capable road-holding were insufficient, the famous Milanese firm has taken the decision to Continue reading “1980 Alfa Romeo Giulietta 1.8 Road Test”
Disappointingly uneven, despite occasional flashes of brilliance, the 1977 Giulietta personifies Alfa Romeo’s 1970’s wilderness years.
The much-loved 105-Series Giulia was the model line that put Alfa Romeo back on a World stage. This compact sporting saloon was a concentrated blend of Portello engineering knowhow wrapped in a highly aerodynamic, if superficially four-square package. Belying it’s ‘boxy’ appearance however, the 105 drove beautifully becoming a firm favourite from its 1962 inception until its ultimate demise 15-years on.