No, Seriously, I Have A Plan: Alfa Romeo’s Question Marks Plotted Out In Detail

The news today is that after the launch of the new Giulia, Alfa Romeo promises, no really promises – and they mean it this time – to launch a new model every six months.

2016 FCA Product Plan: image from Automotive News
2016 FCA Product Plan: image from Automotive News

The table above holds a lot of question marks as soon as it reaches the dim future time known as 2018. The following year’s plan is hard to read because there is a car pasted into the image. Fiat’s plans are rather flimsy. In 2016 and 2017 Fiat dealers will have ‘refreshed’ versions of the 500 and 500L. Did you know that by 2016 the 500 will have been on sale since the death of William Gladstone. It is older than the hills.

You can take a look at an old product plan here to see that since 2014 the new Spider and new D-class SUV were supposed to have been on sale. What value this new product plan?

Bridesmaid Revisited

FCA’s perennial wallflower lashes out.

Why won't anybody dance with me, wails Sergio? Image via Bloomberg
Why won’t anybody dance with me? Image via Bloomberg

We’ve all had to cope with rejection at some point in our lives – smiling grimly through the tears, as we peel our shattered egos off the floor. But no stoic is our Serge. Far from taking it on the chin, he’s gone on the offensive, raging to industry analysts this week at the unfairness of it all. Has he lost his mind? Continue reading “Bridesmaid Revisited”

Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.

And other sales news too. Alfa are trying hard to fill the shop window. There are still three models on sale, if you’re interested. Read on to see what they thought they’d be selling by now.

Alfa UK´s hard sell (that is, it is hard to sell Alfas).
Alfa UK´s hard sell (that is, it is hard to sell Alfas).

Not so many hours after I made up a slogan for Alfa “We’re still in business! 25% off a 2014 Giulia for an unlimited period” it turns out this is not far from the truth. This Alfa UK home page (above) is full of activity but not so full of cars, pretty much as it was when I posted this item. Continue reading “Alfa’s Latest Offers: No Deposit Over Five Years, Have Another £750.”