Double F1 world champion Niki Lauda switched from Ferrari to Brabham-Alfa Romeo for the 1978 season, and this highly publicised move was of course a prime publicity opportunity for Alfa’s marketing department. Although Lauda’s results in 1978 were certainly not bad (two victories and five podium appearances) the great expectations of bringing the Alfa Romeo name back to the top were never met: Lauda did not even Continue reading “Bisogna Navigare Quando il Vento e Propizio*”
A famous footballer, a composer and musician and one shared passion. Andrew Miles delves into the mystic.
Predominantly, this site is for the automotive enthusiast. But with that enthusiasm comes other tangents, arguably tenuous but wholly relevant. To that end, we today delve into the worlds of football and music. One particular patrician of the game is no longer with us but still commands respect and admiration. The music side is dealt with through the medium best known as Jazz.
Johan Cruyff was born in Holland in 1947 near to the Ajax football stadium. Fear not dear reader, we are not striking any further into his on-pitch antics or managerial career. Benjamin Herman was born in London in 1968 though raised in Holland from an early age. What connects these two apart from the Dutch references? Please, Continue reading “Forward Orange”
As an Alfista, the recent news about my beloved brand’s sales performances struck me hard, prompting some reflections about how FCA’s European arm could be ‘fixed‘.
The genuinely awful sales numbers posted by Alfa Romeo lately have once again placed the European side of FCA, best known as the one that burns the revenue generated in North America by Jeeps and trucks, under the spotlight. FCA’s current management seem somewhat unwilling to manage the clay-footed automotive giant created a decade ago, thanks to Sergio Marchionne’s opportunism and dealmaking ability.
The focus now seems to be mostly about maintaining the status quo until the sale of the whole shebang: Needless to say, such a non-strategy can last only so long, and mainly hangs upon Jeep and RAM sales in the USA: turmoil there would send the whole construction crashing down in no time.
Tales from futures past: the Alfa Romeo engine you’ve never heard about.
During the entire Sixties decade, the rotary engine as conceptualized by the German inventor Felix Wankel and developed by NSU became something of the auto industry’s darling: compact, light, powerful yet smooth, and made of few moving parts, it looked like the future.
Dear goodness. This is a poignant reminder of the days when Alfa Romeo was a full-service car company: the convertible Alfa Romeo GTV or Spider.
In 1998 Alfa Romeo had the 146, the 147, the 156 (as saloon and estate), the GTV and Spider duo and the 166 saloon. All of them were pretty decent cars and all of them offered something other brands didn’t have.