As an Alfista, the recent news about my beloved brand’s sales performances struck me hard, prompting some reflections about how FCA’s European arm could be ‘fixed‘.
The genuinely awful sales numbers posted by Alfa Romeo lately have once again placed the European side of FCA, best known as the one that burns the revenue generated in North America by Jeeps and trucks, under the spotlight. FCA’s current management seem somewhat unwilling to manage the clay-footed automotive giant created a decade ago, thanks to Sergio Marchionne’s opportunism and dealmaking ability.
The focus now seems to be mostly about maintaining the status quo until the sale of the whole shebang: Needless to say, such a non-strategy can last only so long, and mainly hangs upon Jeep and RAM sales in the USA: turmoil there would send the whole construction crashing down in no time.
Tales from futures past: the Alfa Romeo engine you’ve never heard about.
During the entire Sixties decade, the rotary engine as conceptualized by the German inventor Felix Wankel and developed by NSU became something of the auto industry’s darling: compact, light, powerful yet smooth, and made of few moving parts, it looked like the future.
Dear goodness. This is a poignant reminder of the days when Alfa Romeo was a full-service car company: the convertible Alfa Romeo GTV or Spider.
In 1998 Alfa Romeo had the 146, the 147, the 156 (as saloon and estate), the GTV and Spider duo and the 166 saloon. All of them were pretty decent cars and all of them offered something other brands didn’t have.