Alfa Romeo’s choice of ‘brand ambassador’ is inspired – and telling, maybe in more ways than intended.
Unlike so many ‘brand testimonials’, Giovanni Giorgio (or Hansjörg, as his mother referred to him) Moroder isn’t the kind of person who caught the public eye for all the wrong reasons. He never had his own reality TV show or featured in a programme of this kind as a guest. He didn’t enjoy a very public, tabloid-filling affair of the romantic or some other variety.
As promised here is a very tedious run-down of the year’s news.
Launches, launches, launches. Alfa Stelvio. Range Rover coupe. Porsche 911 GT3. Renaultsport Megane RS. Porsche 911 GT2RS. Volvo XC40. Kia Stinger. Bugatti Chiron. Rolls-Royce Phantom. Aston Martin V8. Ford GT. Koenigsegg Regera. Audi A8. Bentley Continental GT. BMW X3. Lamborghini Urus. That’s the list according to one of the car magazines. DTW wrote about the Bentley and the Lamborghini and we didn’t really like them. We also didn’t much like the Stelvio, describing it as a tall Giulia, if memory serves.
So, there fades and fizzles 2017, nearly gone. Au revoir and good riddance. What can I remember without cheating by using Google Memories*?
Or without cheating and looking at a back issue of a car magazine? Unaided I can hesitantly say about the only stand-outs are something to do with a Toyota and an Alfa Romeo. AR launched the Stelvio this year** and many suppose it to be quite good. I haven’t seen one yet so I can’t say. I haven’t seen many Giulias either for that matter and it was launched, oh, what, two years ago.
Jaguar released images of the E-Pace and, again, one of those has not appeared anywhere near my district. Or maybe they aren’t on sale yet. Is that news? Or is it a real car? I am not sure***.
I can see as I struggle to write that this article will really deal with the frailty of memory or else the unmemorability of the year’s crop of cars. Or maybe both. It was the year I stopped buying a car magazine which must be both a symptom and a cause of the difficulty.