Culture Club

Alfa Romeo stared success in the face with 2003’s Kamal crossover concept, but opted to pursue MINI instead. Was this Fiat Auto’s worst product planning decision ever?

2003 Alfa Romeo Kamal. Image credit: carttraction

Product will only get you so far in the auto business, but it certainly does help. It helps a great deal more when it is the right product, preferably at an opportune time. Successful product planning is a subtle art and a rock many a car company have stumbled messily upon, for exact science it is not.

In the immediate post-Millennium period, Alfa Romeo was in serious financial trouble, losing millions of Euros a day, despite having Continue reading “Culture Club”

The Company You Keep

Alfa Romeo’s choice of ‘brand ambassador’ is inspired – and telling, maybe in more ways than intended.

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The new face of Alfa Romeo, in front of a non-Alfa Romeo, photo (c) Kinja

Unlike so many ‘brand testimonials’, Giovanni Giorgio (or Hansjörg, as his mother referred to him) Moroder isn’t the kind of person who caught the public eye for all the wrong reasons. He never had his own reality TV show or featured in a programme of this kind as a guest. He didn’t enjoy a very public, tabloid-filling affair of the romantic or some other variety.

Giorgio Moroder is merely a pop music giant. Which makes his appointment as ‘brand ambassador’ for Alfa Romeo’s still relatively new Stelvio SUV appear Continue reading “The Company You Keep”

What a Year It Has Been!! Part 2

As promised here is a very tedious run-down of the year’s news.

2017 Alfa Romeo Stelvio QF: Alfa Romeo UK

Launches, launches, launches. Alfa Stelvio. Range Rover coupe. Porsche 911 GT3. Renaultsport Megane RS. Porsche 911 GT2RS. Volvo XC40. Kia Stinger. Bugatti Chiron. Rolls-Royce Phantom. Aston Martin V8. Ford GT. Koenigsegg Regera. Audi A8. Bentley Continental GT. BMW X3. Lamborghini Urus. That’s the list according to one of the car magazines. DTW wrote about the Bentley and the Lamborghini and we didn’t really like them. We also didn’t much like the Stelvio, describing it as a tall Giulia, if memory serves.

If falls to me to

Continue reading “What a Year It Has Been!! Part 2”

What A Year It Has Been (Part 1)

So, there fades and fizzles 2017, nearly gone. Au revoir and good riddance. What can I remember without cheating by using Google Memories*?

2017 Opel Insignia GS: Opel.de

Or without cheating and looking at a back issue of a car magazine? Unaided I can hesitantly say about the only stand-outs are something to do with a Toyota and an Alfa Romeo. AR launched the Stelvio this year** and many suppose it to be quite good. I haven’t seen one yet so I can’t say. I haven’t seen many Giulias either for that matter and it was launched, oh, what, two years ago.

Jaguar released images of the E-Pace and, again, one of those has not appeared anywhere near my district. Or maybe they aren’t on sale yet. Is that news? Or is it a real car? I am not sure***.

I can see as I struggle to Continue reading “What A Year It Has Been (Part 1)”