We conclude our retrospective on the US Big Two’s somewhat compromised 1970 subcompact offerings, focusing today on the Ford Pinto and examining the controversy that engulfed it.
The Chevrolet Vega was an ambitious clean-sheet design, but Ford took a rather more pragmatic approach to the Pinto. In 1968, Ford President Lee Iacocca set targets of a sub-2,000 lbs weight, a sub-$2,000 entry price and an accelerated development time of just 25 months for the new subcompact.
Throughout the 1960s, US carmakers enjoyed unprecedented prosperity, with a buoyant domestic market, cheap, plentiful fuel and a customer base who had wholeheartedly bought into the concept of plenty – at a superficial level at least. Because beneath the giddy headline figures, sales of imported cars were giving the movers and shakers of Detroit serious pause.
For every alleged innovation there is always a precedent. Come now, you hardly imagine the Gorden comes up with this stuff on his own, do you?
When Daimler’s Chief Design Officer, Gorden Wagener turned up in his immaculate sport-casual attire for the debut of the Maybach Ultimate Luxury concept, he told assembled journalists it represented “a totally new archetype of kind never seen before.” Of course even the most empty phrases contain a grain of truth because in the manner of a stopped clock, he’s half right.
It’s entirely possible that Daimler’s CDO neither knows nor cares that his verbiage-laden uttering lacked much by way of substance. After all, Mercedes’ resident believer in beauty and intelligence is unlikely to Continue reading “Laughing Stock”
The humble little Imp was a trendsetter in several ways. But I’m not talking about pneumatic throttles… not today anyway.
Question: Does the 1963 Hillman Imp feature the earliest European production example of a ‘glassback’ or opening rear window? I’m going to stick my neck out and say it does. Yes, the 1959 Austin A40 (Farina) Countryman’s split tailgate arrangement could be said to predate it, as indeed did that of the earlier Chevy Nomad but I’m discounting both on the basis that not only is there a solid looking steel pressing holding the glass in place, it also forms part of a hinged drop-down section. (An arrangement the Range Rover cleaves to). Continue reading “Theme: Materials – Glassback Imprimis”