Ford ReFocuses its Offer

As Ford readies its 2018 Euro-offerings, Driven to Write asks whether Henry’s Focus remains slightly askew?

Big Festie? Focus IV rendered from spy photos. Image credit: focusfanatics.com

In a Automotive News report this week, it was revealed that Ford will not unveil the new-generation Focus model at the Geneva show in March, electing to do so at a bespoke event the following month. The Ford spokesperson did not explain why this decision was taken (nor, it seems was the question asked) but it does suggest that Ford’s marketers believe they will Continue reading “Ford ReFocuses its Offer”

Micropost: Over the Curling Sky

Driven to Write has a thing about brightwork. We also have a thing about quality.

1994 Lexus LS400

The 1990 Lexus LS400 famously had nitrogen-filled tyres because mere air caused a resonance. Despite the car’s astonishingly careful conception, these aren’t much loved and few are they now in number. It’s successor (above) is a crouton in the same soup bowl.

Yesterday I got a chance to Continue reading “Micropost: Over the Curling Sky”