A group of high-profile designers have left BMW’s design studios over the past few years. Time to assess whose loss turned into whose gain.
This photo, taken in about 2006, depicts BMW Group design at the height of its creative powers. Unlike giants such as Ford, GM or VAG, BMW achieved the seemingly impossible in running each of the company’s core brands (BMW, Mini, Rolls-Royce) as a creatively self-sufficient unit. For that reason, a Mini didn’t come across like a de-contented BMW, nor did anybody mistake a Rolls-Royce for a tarted-up 7 series. Every BMW brand’s design possessed its own set of stylistic rules and values.
More than a decade later, none of the people depicted in the photo are in charge any more – apart of course from Adrian van Hooydonk, who’s been running BMW Group’s design fortunes for a decade this year.
The last two years of that reign have been somewhat overshadowed by an unprecedented creative drain though – unprecedented not just regarding BMW Group, but within the industry as a whole. With the Bavarians’ stylistic fortunes currently shrouded in controversy, it would appear to be the right time to Continue reading “Life After Munich”
The recent crop of new models coming from Munich inevitably leads to a simple question: What on Earth has been going on at BMW in recent years?
Ever since the Neue Klasse reinvented and saved the brand, BMW could only ever, leaving matters such as personal taste aside, be described as assertive.
Assertively conservative insofar as an adherence to driven rear wheels, straight six engines and the evolution of the themes established by the Neue Klasse were concerned. Assertively daring when it comes to Continue reading “Crossed Over”
Chinese-owned, Stuttgart-headquartered Borgward AG presented an all-electric Isabella concept at the Frankfurt IAA. Is it a hubristic Frankenstein fantasy, or a worthy bearer of the revered name?
Die Isabella ist tot, es lebe die Isabella. Ein gute idee is besser als tausend Bedenken.
(The Isabella is dead, long live the Isabella. A good idea is better than a thousand concerns.)
So said Dr. Jochen Schlüter, the fictional chairman of the living and thriving Borgward AG in Andreas B Berse’s 2006 contra-factual novel ‘Borgward Lebt’ on the occasion of the launch of the fourth generation Isabella at the Frankfurt IAA in September 1989. Continue reading “Diamond Dream, or Ruined Rhombus?”
When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?
Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?
Last month’s news of head of MINI design Anders Warming’s precipitate and unexplained departure from BMW as was a shock to the industry comparable to Chris Bangle’s exit in 2009.
That may be as nothing compared with the news of his new appointment as Borgward AG’s Board of Management member responsible for Design, to begin on 1 January 2017. He is belatedly reversing the trend begun by Wilhelm Heinrich Gieschen, Karl Monz, and numerous others who took the one-way journey south from Bremen in the early 1960’s to create the new BMW in Borgward’s image. Except of course, neue Borgward is headquartered in Stuttgart, and answers to Beijing. Continue reading “What Anders Did Next”
… Now You Don’t. We look at the GINA, BMW’s attempt to produce a literal shutline
However much he might have railed, an engineer of Dr Piech’s standing knew that, even by calling it a shut line, it would always be, in reality, a shut gap. Expansion, engineering tolerances, sag and the possibility of damage means that the shutlines of a solid bodied car will always be measured in millimetres, not microns. Even those uniformly narrow gaps on modern VAG products must have been an irritation to him until the end. Continue reading “Theme : Shutlines – Now You See It …”
A concept that does nothing more than entertain – which is no bad thing
Showcars often drive me up the wall by giving us an idealised version of something that actually will be produced, thus diminishing the effect of the production model. In the case of the 2006 Mille Miglia, I doubt anyone expected to build either it, or a watered down version. Continue reading “BMW Mille Miglia 2006”
Mini raised every enthusiast’s hopes to the stratosphere with their 2011 Rocketman Concept, only to have them burn up on re-entry.
At the 2011 Geneva Motor show, MINI debuted the Rocketman concept and from Palexpo to Phibsboro, Mini aficionados wept with relief, because here at last was a proper Mini-sized MINI, rather than the lumbering behemoths that were actually available for purchase. Continue reading “Theme : Concepts – Ride A Rocket”