The carmaker synonymous with Ian Fleming’s fictional superspy is in a tight spot. Just how bad does it look for Aston Martin?
It really wasn’t supposed to go this way. Following in the footsteps of Ferrari, in the wake of their highly successful floatation on the stock market, Aston Martin’s fortunes, while shining fleetingly, increasingly look like reverting to all too familiar type. But this time the stakes are much higher.
Ever the British second fiddle to the eternally gilded Maranello stallion, Aston’s Martin’s balance sheets can only be viewed as consistent insofar as they inevitably end up drowned in scarlet ink. Last year AML was floated on the stock exchange, its management attempting to Continue reading “No Mr. Bond, I Expect You To Die”
Up to now we’ve managed relatively few words on the subject of Aston Martin. It’s probably time we remedied that.
It wasn’t necessarily a matter of prejudice, but I suspect a degree of ambivalence might have crept in. Certainly in recent years under the leadership of the over-rated Ulrich Bez, the storied British marque came to rival Bentley as purveyors of overstyled and increasingly vulgar trinkets for the well heeled and indolent. Continue reading “Drophead Candy”
Every so often, a concept car symbolises the crossing of an invisible line. Here’s one of them.
The Aston Martin DBX represents the best clue yet to the Gaydon-based marque’s future intentions. Aston Martin’s new CEO, Andy Palmer has stated a version of this car will be produced, telling the Telegraph last week; “The DBX is not an SUV, it’s an expression of a GT sports car; a DB crossing over into that usable space… it will be a five-door vehicle, and it won’t grow much bigger than the DBX.” Continue reading “A New frontier? Aston Martin’s DBX”