The product planner’s art has never been a particularly straightforward one, even less so when one is dealing with a brand portfolio the size and scope of the VW Group. Nevertheless, during the previous decade at least, the individual business units contained within the sprawling VW Group were allowed to Continue reading “The Wild Man of Kvasiny”
We look back at the car that started the whole Distinctive Series debacle – was it really ten years ago?
“This is twice as much as what we aimed for, the DS line is a huge success,” Citroën’s Frederic Banzet told Automotive News in 2011. And for a time at least, it did appear as though Groupe PSA had pulled off a marketing masterstroke, with DS3 sales at one point accounting for a quarter of the volume for the entire C3 range.
It wasn’t as if the DS3 was necessarily a bad idea. The market for small upmarket B-segment hatchbacks had been dominated by BMW’s MINI brand and certainly, there was a decent slice of that market to be had – with the right product. PSA’s difficulty was twofold: the lack of a competitive platform and more fundamentally its fundamental neglect of the Citroën name, which had been allowed, if not actively shoehorned into a low-transaction price, value-led cul-de-sac. Continue reading “Flirting With Distinction”
I don’t think you’re ready: Was the 2009 5-Series GT too ‘bootilicious’ for its own good?
Looking back at matters from the distance of a decade, it does appear that niche-filling was the post-millennial pastime du-jour for the automotive industry – at least for those cash-rich and expansionist prestige German carmakers who weren’t busily reinventing them. BMW were somewhat late to this particular party, albeit having introduced the vulgar and corpulent X6 SUV fastback in 2008, they hadn’t exactly been idle.
During the protracted run up to its 2009 introduction, the Bavarian carmaker made much of their forthcoming Progressive Activity Sedan, but when the covers came off the PAG concept, earlier that year, the reaction was let’s just say, somewhat tepid.
Audi’s A2 confounded the buying public and lost its maker billions, but it was a stellar achievement nonetheless.
Carmakers are for the most part, pathologically averse to matters of risk – and for good reason. The costs of failure can be ruinous. For instance, a cogent argument could be made that Fiat Auto never recovered from the commercial failure of their 2003 Stilo programme, precipitating a decline from which they have never recovered.
Not so Audi, nestled safely within the VW Group mothership, and for decades now, a significant profit centre within the vast German multi-brand automotive titan. Nevertheless, the luxury carmaker is no stranger to the bitter tang of failure, or its financial cost.
Twenty years ago Audi announced the A2, a revolutionary and futuristically styled monopod aimed at elevating the Ingolstadt carmaker’s perception as technological pioneers. Six years later, it was summarily axed, following losses which amounted to around €1.3 bn*, having failed to Continue reading “Space Oddity”
The Bristol Motor car, from its 1948 inception has always proven to be a rarefied and somewhat piquant recipe. Because for every individual who admires and covets the earthbound products of Filton, there are those who find them ungainly, crude and overpriced. But even amongst the former group, there are Bristols and there are Bristols.
A mad niche car or a CUV pathfinder? We examine the Honda HR-V.
Had we realised how the mainstream motor vehicle would evolve over the intervening time, we might have paid a little more attention to the announcement of Honda’s HR-V, an event which occurred all of twenty years ago. As it was however, the automotive press were content to file it with all the other amusing, if slightly lightweight offerings from the more whimsical side of the Japanese automotive juggernaut.
The HR-V, which rather un-memorably stood for High Rider vehicle was previewed in mildly conceptual form at the 1998 Geneva motor show as the even more memorably coined J-WJ, where the positive reception was said at the time to have stiffened Honda’s resolve to Continue reading “Ode to Joy”
The relative conventionality of the Delta dismayed marque aficionados in 1979, but it would go on to embody marque values of both performance and commercial longevity far beyond its seemly narrow remit.
The old guard was falling away. After a decade on sale, Lancia’s entry level Fulvia Berlina ceased production in 1973. The patrician compact saloon had proven a modest commercial success in its native Italy over that period, appealing to those who had both the means and the discernment to appreciate a such a finely wrought and technically noteworthy vehicle.
But while its mechanical specification left little to be desired, the level of complexity it incorporated would not square with that of Lancia’s new owners, who were masters of cost-control. Furthermore, its uncompromisingly rectilinear three-volume style had become widely viewed as outdated.
It was brave, it was a failure and its fate was etched in Jaguar’s past.
Acts of creative reinvention are rarely acknowledged at the time of committal, being far more likely to be misunderstood and derided by those whose expectations were, for a variety of reasons subverted or otherwise denied. Brave or foolish? There is a fine line which separates both polarities, because inevitably, whenever these adjectives are appended to matters of a creative nature, it tends to be connected to its failure.
The X351-series Jaguar was a brave design, attempting to break from the creative straitjacket the over-familiar, and overworked XJ silhouette had evolved into. But now, a decade on from its Summer 2009 debut, and with the curtain soon to fall upon its production career, we can Continue reading “Leap of Faith”
The 1999 C215 Mercedes CL redefines the term ‘back of an envelope design’.
Like most major carmakers, Mercedes-Benz design under Bruno Sacco’s leadership at Stuttgart-Sindelfingen assigned individual design teams to specific product lines. However, it was policy that all members of the styling team, irrespective of discipline could submit proposals for consideration whenever a new model was in gestation.
These would be whittled down to a shortlist, the favoured proposals then going forward to be produced in scale model form. A further evaluation would see this being reduced to a final shortlist of three, which would Continue reading “Pushing the Envelope”
It can be stated without a trace of hyperbole that the Series III XJ remains the most commercially significant Jaguar of all time. Not the most successful, mark you; other XJ generations have sold in greater numbers, others still to come may yet again transform its fortunes, but the Series III remains to this day the car that single-handedly saved the company.
Some words from the gentlemen of the (mostly) UK press.
With Series III a reality, if a somewhat limited one, the UK automotive press wasted little time getting to grips with a series of well-prepared press cars. Car magazine’s Mel Nichols was let loose in an XJ12 in March ’79, observing, “[T]he Jaguar is so controlled, so full of poise… It didn’t take too many miles on winding country roads to convince me all over again that nothing offers such ride comfort with such dynamic ability.”
Later that year, coinciding with the introduction of Mercedes-Benz’s sector-defining W126 S-Class, Nichols ranged another XJ12 from Jaguar’s press fleet against the overwhelming superiority of Stuttgart-Untertürkheim’s flagship. No rational person on earth would Continue reading “Saving Grace – Part Seven”
Today we interrogate Jaguar’s quality claims, explore Browns Lane’s engine policy – and indulge in a spot of counter-factuality.
“Unreliable and unjustifiable, its cars had become a laughing stock, its management a comedy and its accounts a tragedy. Only when it began to take itself very seriously indeed, to cultivate the quality it had previously scorned did things change…” (LJK Setright – Car 1986)
It has been retrospectively stated that the Egan-led quality drive was more illusory than real, which is perhaps a little unfair to the huge effort from all concerned. There was however, in Egan parlance, perhaps a little more sizzle than steak to it. Nevertheless, the reforms had a basis in fact and if the JD Power statistics were any guide, it’s evident that Jaguar made significant strides in this area.
“We had a modern, world-class car before. All we had to do was to improve quality and reliability.” (John Egan – 1982).
It was dubbed ‘The Egan miracle’. The turnaround which saw Jaguar go from loss-making irrelevance (in the region of £20 million in 1979), ripe for closure, to media darling and example to all of how failing businesses could be transformed by effective management.
And Egan was effective. Aided by a store of goodwill that existed for the marque within the broader automotive industry, amid the car-buying public, from the workforce itself and within certain quarters of the unwieldy BL leviathan, the ambitious Lancastrian came with proven managerial qualities, enthusiasm and a burning drive to Continue reading “Saving Grace – Part Five”
Austin’s ill-starred 1969 confection still casts a max-sized shadow.
History judges Austin’s ill-drawn hatchback pioneer harshly. Its orthodoxies tell us ADO14 was a terrible motor car; ungainly, ill-conceived, introduced with a litany of serious flaws, thereby failing to even approach its commercial aspirations. Its introduction was repeatedly delayed, with serious concern being expressed over its styling, driveability, power output, commercial viability and basic fitness for purpose.
Understanding the background to Jaguar’s 1979 annus horriblis.
The Castle Bromwich paint debacle crystallised the manner in which the relationship between Jaguar and its adoptive parent broke down in the years following its absorption into British Leyland; one characterised by unwarranted interference and lack of meaningful communication on one hand and distrust, insubordination and outright defiance on the other.
The roots of this go back to the creation of the car giant in 1968 – a piece of well-meaning, government-led commercial engineering. Much like a certain latterday piece of political engineering currently paralysing Britain’s political establishment, the BLMC experiment was undeliverable, but more fundamentally still, should probably never have been attempted in the first place. Continue reading “Saving Grace – Part Four”
“As you know, the quality of a car really starts with the body. Get the body right and you get the paint right. Get the body and the paint right and everything fits.” [John Egan – Motor, August 1980].
What would become the epicentre of Series III’s existential maladies lay North West of Browns Lane, opposite the Grade A listed Fort Dunlop tyre factory in the district of Erdington, on the outskirts of Birmingham. The Castle Bromwich facility, built by William Morris, was completed in 1940 as a wartime shadow factory for large-scale manufacture of Spitfire fighter aircraft. Over half of the total compliment of Spitfires flown were constructed there.
Post-War, it was purchased by Pressed Steel Fisher as a ‘jobbing shop’ producing bodies in white (unpainted shells) to highly variable standards for a number of domestic manufacturers, Jaguar included. It was entirely reasonable for BL to Continue reading “Saving Grace – Part Three”
Series III’s advent coincided with a number of technical innovations, but one in particular would come with a side-order of calamity.
Despite the outwardly positive manner in which the Series III was presented to the motor press, there was no getting away from the political environment under which the car was developed. Jaguar was reeling under the dictates of the infamous Ryder Report, a series of post-nationalisation recommendations which as implemented, stripped Browns Lane of its leadership, its identity and ultimately its ability to Continue reading “Saving Grace – Part Two”
Forty years ago, Jaguar introduced the Series III XJ. Its combination of virtues cast deep and lasting shadows.
Frequently exercises in diminishing returns, facelifts tend to fall into the category of change for changes sake, or perhaps a last ditch effort to breathe life into a fading model line. Rare indeed is one which successfully transcends its originator. But if the original XJ saloon’s body styling was the inevitable culmination of a lifetime’s study by a master auteur, the Series III of 1979 proved by comparison to be something of a fortuitous accident.
In 1973 Jaguar introduced the second-series XJ, a modest revision of a highly successful model line – for at the time, no more was required. By then, work had already begun upon its ultimate replacement – the troubled XJ40 programme, then scheduled for release in Autumn 1977.
What can there possibly be left to say about the Citroën 2CV? Should we simply rehash its backstory, acknowledge its long commercial career, mention the cars it sired, and allude to its afterlife once production ceased? Surely this alone will not do. The problem with approaching cars which have attained the status of holy relics, is finding a means to Continue reading “Simple Soul”
“A good many dramatic situations begin with screaming”. Rounding out the Waltz for 2018.
Tempting as it might be to dwell on the negatives, of which there were many; Vietnam, politically motivated assassinations, student riots, the polarisation of race relations, but 1968 wasn’t entirely the unremitting grimfest it might appear in retrospect.
Directed by Frenchman, Roger Vadim with a knowing screenplay by Terry Southern (Dr Strangelove, Easy Rider), and based on Jean-Claude Forest’s cult comic strip, 1968’s Barberella provided some light relief, melding science fiction, titillation, comedy and high camp on a scale perhaps never previously committed to celluloid. (Although 1980’s fevered Flash Gordon remake potentially runs it close). Continue reading “Anniversary Waltz 1968 – 41 Century Girl”
The Farina-bodied BMC saloons would become ubiquitous Sixties fare. We examine an early verdict, courtesy of The Autocar.
The very first of a new generation of Pininfarina-bodied medium saloons from BMC, Wolseley’s 15/60 model was introduced in December 1958 before going on sale in 1959. This new series would take BMC’s multi-marque strategy to previously unheard of heights (some might choose to invert that statement), with a succession of models quickly following, all sharing identical bodies and technical specifications, apart from minor changes to engine tune and detail styling. Widely derided as ‘badge-engineering’, it proved a commercial success for BMC, but one which ultimately came with a reputational cost.
The Autocar published its first road test of the 15/60 on 13 March 1959. The test car retailed at £991.7s, including purchase tax. Not (then) noted for sensationalism, The Autocar writer’s style was drier than a chilled glass of Tio Pepe, but with a little gentle sifting one can Continue reading “Road Test Retrospective : Wolseley 15/60”
As we complete our retrospective of 1998, we ponder air and water.
Not simply one the World’s busiest airports, but amongst the most challenging from a pilot’s perspective, Hong Kong’s Kai Tak airport had by the 1990s become something of a liability. Situated in the heavily built-up Kowloon district, the technically difficult approach over mountains and city skyscrapers not only looked and felt alarming, but the abrupt banked descent to the single runway in Victoria Harbour required both nerve and experience.
The World’s largest airport terminal building when it officially opened in 1998, the newly built Hong Kong International airport at Chek Lap Kok put paid to the hair-raising sight of 747’s skirting the tips of the Hong Kong skyline. Built on a reclaimed island in the South China Sea, flights into the Kowloon Peninsula became a good deal less dramatic and a whole lot more frequent.
A year which appeared to consist of little but tit-for-tat nuclear weapons tests by opposing cold war powers, that uniquely played host to three different Catholic pontiffs, where the Red Brigades kidnapped and murdered former Italian Prime Minister, Aldo Moro, and where Spain finally renounced the last vestiges of dictatorship by declaring a democracy, 1978 experienced its share of geopolitical turmoil. Continue reading “Anniversary Waltz 1978 – This Year’s Model”
Driven to Write profiles the black sheep of Crewe.
Even the most aristocratic families have their outcasts. Whether it’s cousin Geoffrey the bounder, serial adulterer and spendthrift, or aunt Gertrude with the secret laudanum habit, a noble bloodline is no barometer of respectability.
This is as much a truism at the House of Crewe as anywhere else, and while the halls of Pyms Lane may shimmer with any number of Wriaths, Clouds, Shadows or Spirits, within a secluded chamber in a little-visited wing of the facility lies the Seraph, brooding in gloomy seclusion. Continue reading “Wings of Desire”
Driven to Write loses an uneven struggle to frame a rather unremarkable automotive year.
Be it economically, politically, or indeed the arts, 1988 proved to be a year of transition. And while the UK music charts were increasingly dominated by the burgeoning counter-culture of dance music, some older orders remained stubbornly implacable.
Following his first solo album release in 1981, actor and former Genesis percussionist and lead singer, Phil Collins had become one of the World’s biggest grossing recording artists, amassing in the region of 150 million album sales. A large proportion of these came on the back of tracks like his chart-topping (across six countries) 1988 release – a cover of the 1965 Mindbenders’ single, Groovy Kind of Love, taken from the soundtrack of Buster, a sepia-toned UK made biopic of ‘Great Train Robber’, Buster Edwards, in which he also starred. Continue reading “Anniversary Waltz 1988 – A Groovy Kind of Love”
The Jaguar creation myth owes everything to this Autumn 1948 debutante.
In October 1948, a British industrialist stood nervously by as the assembled press and dignitaries gathered around the Jaguar stand at the Earls Court Motor show. On a plinth sat a metallic gold roadster of breathtaking simplicity and elegance of line. As the crowds gathered to swoon over the newly announced XK 120 Super Sports, Jaguar’s (as yet unknighted) William Lyons realised he might just have hit the big time.
Ah yes, creation myths. Usually a catalogue of unbridled success, but in Jaguar’s case, this was hardly the case. Because like most overnight successes, the XK 120’s was forged over some considerable time.
Creatives rarely enjoy being interrupted in their work. One easily loses one’s train of thought, the muse frequently escapes and it’s often difficult to Continue reading “Cat, Interrupted”
Reviewing 1958’s British offerings, DTW experiences a sinking feeling.
The RMS Titanic sank many times in the intervening years since it first slipped beneath the waves with terrible loss of life in April 1912, but perhaps its definitive cinematic retelling dates to the Roy Ward Baker directed A Night To Remember, starring Kenneth More. The most expensive British made film when it premiered in July 1958, it was notable for its historical accuracy and the fact that several first-hand survivors of the sinking were employed as advisors to the production.
As 2018 leaches away, we begin our annual run-down of cars we couldn’t write about this year, beginning with 2008.
The largest machine ever built, the Large Hadron Collider at CERN was created with the modest aim of testing particle physics theory and possibly uncovering the secrets of existence itself. Situated 175 meters underground, with a circumference of 17 miles, the LHC was completed and inaugurated ten years ago. And while some critics expressed concern that it would Continue reading “Anniversary Waltz 2008 – Higgs Boson Blues”
The 2008 Lotus Evora exemplifies the adage that subtlety rarely succeeds.
Stepping outside of one’s accepted position is rarely rewarded, either in life, love, art or car design. For Lotus, revered by generations of enthusiasts for producing cars of often fragile genius, their occasional attempts at marrying dynamic prowess with a dash of practicality have by and large backfired. The 2008 Evora attempted to combine both. Misunderstood by aficionados and (some) members of the press, the car split opinion in 2008. It still does.
When Lotus ceased production of the aged Esprit in 2004, not only had the basic car been in production for 28 years, but its demise left a gap at the top of Lotus’ model range. At the opposite end, the pretty and gimlet-sharp Elise (and its derivatives) had proven a critical and commercial success, and Lotus, having become part of the Proton Group were in the process of persuading former CEO, Mike Kimberley to Continue reading “Love’s Easy Tears”
The ‘Sixty-Eighters’ rocked France, yet one of its more illustrious offspring would become a bastion of more conformist values.
In a curiously prescient article for Le Monde in March 1968, journalist, Pierre Viansson-Ponté made the assertion that France was suffering from the dangerous affliction of ‘boredom’. During a period which French economist, Jean Fourastié coined as Les Trentes Glorieuses, the country settled into a period of political stability and economic prosperity, transitioning from a predominantly agricultural economy to a largely industrial one.
Rural France had decanted into the cities and its universities were brimming with the young and sexually frustrated, expected to behave in a similar fashion to that of their socially conformist parents. But students from Paris’ Université Nanterre, emboldened perhaps from a diet rich in Satre, Brel, and Dylan would no longer Continue reading “Children of the Revolution”
Rover’s 1958 3-Litre was a class act, but it was a class in the grasp of profound change.
On the 30th of April 1958, Royal assent was given to an act of parliament which changed the constitution of the upper house (the House of Lords) from being a male-only chamber, composed exclusively of hereditary peers. The Life Peerages Act led to a significant modernisation of parliament, lending the Lords a degree of legitimacy it had hitherto lacked, while better reflecting a changing UK society. Continue reading “Parliamentary Privilege”
In 1978, Pininfarina made one final pitch to gain Jaguar’s business. It didn’t succeed, but did it precipitate another, more tangled narrative web?
By around 1976 the automotive world had broadly coalesced around the belief that Jaguar’s XJ-S was, in stylistic terms a rather poor show from a carmaker renowned for being the business of beauty. It didn’t really matter that this particular set of shared assumptions had largely been formed by a UK and US press corps who had whipped themselves into a frenzy on the false premise that Jaguar would reprise the E-Type’s impact and ambition and by consequence required a scapegoat when reality proved somewhat different.
Blaming Jaguar was perhaps cathartic and while some argued the carmaker might have controlled the narrative a little better in the run up to the XJ-S’ announcement, in reality, the embattled residents of Browns Lane couldn’t Continue reading “Along Came a Spider”
Volkswagen’s upmarket Passat derivative – was it misunderstood or simply misconceived?
If one was to plot the course of Volkswagen’s design heritage in purely aesthetic terms (if indeed such a thing were possible), it would be represented on a somewhat undulating graph, and it could be argued with some conviction that overall, the troughs have tended to outweigh the peaks. But automotive design is a cyclical discipline and all styling studios must move with, or at least reflect the times. Continue reading “Song to the Siren”
Driven to Write profiles a refugee who made it in the new World.
During the early 1970s, it appeared as though Toyo Kogyo’s Mazda division had stolen something of a march on the auto industry. Alongside Germany’s NSU, Mazda invested heavily into wankel engine development and while Neckersulm’s all-in commitment saw them Continue reading “Rotary Survivor”
The 1978 Saab 900 could be dismissed as merely an evolution of an older model, but it became far more than that. It became the ur-Saab.
“The car has become an indispensable part of our everyday life. We need it so that society will not grind to a halt and so that people will serve society efficiently. looking ahead a little further, will the car continue to be as essential in our everyday lives as today?
The Jaguar S-Type was intended to spearhead Ford’s growth plans for the leaping cat. That didn’t quite work out as planned.
Now is the winter of our discontent: In November 2004, Ford appointee, Joe Greenwell faced a panel of hostile UK parliamentarians at the Trade and Industry select committee in Whitehall, seeking explanations for his parent company’s decision to Continue reading “Style Council”
Best known as Germany’s Taxi of choice, the Mercedes /8 has languished under the shadow of more celebrated siblings. Time for a fare hearing.
Prior to 1970, all licenced taxis within the Federal Republic of West Germany were painted black. They also for the most part consisted of the products of Stuttgart-Untertürkheim. During the wirtschaftswunder era, the diesel-powered Mercedes came to embody virtues of solid dependability, frugality and long-life, as endorsed by the huge, largely trouble-free mileages these vehicles amassed in the public hire trade.
When Mercedes-Benz launched what were termed the ‘new generation’ cars in 1968, perhaps unsurprisingly, the values they espoused were of a familiar, conservative nature. Yet in its own way, the /8 (or Strich Acht – a term employed to denote the model year), was itself something of a revolutionary. Continue reading “A Different Shade of Beige”
The 1978 Midas and its talented creator appear largely forgotten. Neither really ought to be.
Even amongst those who breathe petrol vapour for pleasure, Harold Dermott is not a household name. And this is a pity, for he is intrinsically linked to two of Britain’s cleverest and most dynamically accomplished enthusiast cars. That they represent polar opposites upon the affordability spectrum is largely irrelevant – both are equally rare sights today.
But while one is rightly celebrated as arguably the pinnacle of road-car development, the 1978 Midas remains a neglected automotive footnote – a matter which not only belies the craft and ingenuity of its design and construction, but also speaks volumes as to how the automotive world values its innovators and outliers.
Having graduated with a BSc in mechanical engineering, Harold Dermott joined BL in the early ’70s, working on engine development for Jaguar. However, following the notorious Ryder Report, prospects looked bleak for a young, ambitious engineer, and having departed the embattled carmaker, he obtained the rights to Continue reading “Little Wonder”
The XJ6 was and always will remain the quintessence of Jaguar.
“All I try to do is make nice cars…” (Sir William Lyons)
Throughout its history Jaguar have produced faster, more visually arresting, more technically dense cars; indeed, more commercially successful cars (and with over 400,000 units built over three distinct series the XJ was successful), but it’s debatable whether they ever produced as complete a car. A forward looking design which transcended its convoluted gestation, last-minute revisions and troubled career to become something which far outweighed the sum of its parts.
Before the revolution came this final flowering of traditional BMW expression. It’s possible they never quite surpassed it.
As BMW themselves fondly state, the Three-Series represents the beating heart of the Bayerische Motoren Werke brand, and as such, they have (until comparatively recently at least) managed its evolution with some caution and no little care. Certainly throughout its earlier iterations, it remained a conceptually faithful evolution of the ur-Dreier, the epochal 02-Series, which the E21 Three supplanted some 42 years ago. Continue reading “Conservative Values”
In the spring of 1975, the XJ finally went on sale in coupé form, but the timing proved somewhat inauspicious.
From the point of inception, it had been Jaguar’s intention to produce the XJ in two door coupé form. Indeed, during 1967, Jaguar’s North American distributors stated that they were only interested in this body style. But with the XJ4 programme already a good 18-months behind schedule, and other BLMC programmes being accorded priority, PSF ceased development of the coupé body entirely.
The advent of a defining car, while largely something of a singularity, can only truly be recognised as such once a period of time has elapsed. Over time, the Ford Motor Company has created a number of cars which have in their way, defined their eras, largely due to their ubiquity, and popular appeal. However, the number of truly outstanding Euro-Ford car designs are fewer in number.
A revised XJ appeared in late 1973, just in time for the sky to fall in.
At the 1973 Frankfurt motor show, Jaguar displayed the facelifted Series II XJ series, billed in the launch material as “the logical evolution of British Leyland’s most coveted car.” External revisions were largely confined to the nose treatment which lent the car a fresher appearance. The revisions were made partly with one eye to the XJ’s duration in the marketplace, but mostly in accordance with increasingly stringent US regulations. Continue reading “The Quintessence : (Part Seven)”
As Jaguar steadily broadened the XJ6’s appeal, the headwinds kept coming.
In 1968, when XJ launched, Jaguar was, in addition to future XJ4-derived models, seeking funding for a number of new product lines. These comprised of XJ21 – a V12 powered GT on the E-Type platform, XJ17 – an all-new compact 2+2 coupé and XJ27 – a large luxury coupé based on XJ4.
Manufacturing was Jaguar’s fatal weakness. It would become XJ6’s undoing.
Through a combination of genius, skill, misfortune and at times, sheer good luck, the Jaguar XJ6 proved to be precisely what the market realised it wanted. Offering all the glamour and visual allure of the E-Type in a four-door package, customers quickly discovered it fitted their needs very nicely indeed. The trouble was obtaining one.
When Lyons sanctioned the model, he set production targets of a thousand cars a week. This would have amounted to slightly over 50,000 cars per annum, a figure Jaguar wouldn’t meet until the 1990s, and certainly one the XJ-series never came close to meeting – for a whole host of reasons.
The first of these manifested itself as Jaguar struggled to ramp up XJ6 production in the advent of the car’s launch. The XJ bodyshell was built at PSF in Castle Bromwich. Made up of hundreds of small pressings, the XJ shells were designed this way, firstly to Continue reading “The Quintessence : (Part Five)”
Fifty years ago this week, Sir William Lyons announced his magnum opus.
On the 26th September 1968, amid the opulence of the Royal Lancaster Hotel on London’s Bayswater Road, Sir William Lyons revealed Jaguar’s long-awaited saloon. Neither a particularly confident nor enthusiastic public speaker, the intensely private Jaguar Chairman was persuaded to record his introductory speech to the assembled dealers, dignitaries and members of the press, as the still secret new XJ6 was revealed over four successive nights.
The lavish series of functions climaxed with Guests being directed to a darkened function room where Sir William, picked out by spotlights, announced, “ladies and Gentlemen, I should like to introduce to you my new car.” The lights would then gradually brighten to reveal a single XJ6 on a raised turntable, surrounded by nine further examples arranged around the room’s perimeter. The reception throughout was rapturous, with dealers and motoring press alike lining up to Continue reading “The Quintessence : (Part Four)”
In 1968, Jaguar put all its saloon car eggs in one decidedly comely basket. We examine the likely causes.
In 1964, a series of factors led Sir William Lyons to take the momentous decision to replace Jaguar’s multiplicity of saloon models with a single car line, betting the entire enterprise upon its success. Retrospectively of course, one could say he needn’t have worried, but at the time, it must have been a deeply anxious moment.
In this second instalment, we examine the XJ6’s technical package.
Sanctioned in 1964, XJ4 was intended to launch in 1967, which seems in hindsight to have been a rather optimistic timescale. The project team would be led by Bob Knight, Jaguar’s senior development engineer and one of the finest conceptual minds of his era. The Browns Lane engineering department at the time was something of a collection of minor fiefdoms, most of whom Continue reading “The Quintessence : (Part Two)”
William Lyons’ masterpiece. In a series of articles, we celebrate an automotive high watermark as it marks its 50th anniversary.
“Without any doubt at all, the XJ6 is my personal favourite. It comes closer to than any other to what I always had in mind as my ideal car.” Sir William Lyons.
One bright spring morning in 1967, two men strode towards a lock-up garage in the grounds of an imposing Victorian stately home, amid the rolling Warwickshire countryside. As the dew shimmered on the immaculately tended lawns and borders of Wappenbury Hall, Sir William Lyons, Chairman, Chief Executive and spiritus rector regarding all matters aesthetic, led his European Sales Director, John Morgan to where Jaguar’s vitally important new car lay sequestered, in seemingly definitive prototype form.
The 1998 S-Class attempted something of a rebalancing act after the critical wobbles experienced by its predecessor. Today it is as forgotten as it was forgettable.
The German general election of 1998 was fought against the backdrop, not only of increased European integration, but growing pains on the domestic front stemming from the 1990 reunification project. With incumbent centre-right Chancellor, Helmut Kohl campaigning on a continuity mandate, the opposition Social Democrats portrayed themselves as the ‘new centre’. The results saw Europe’s strongest economy Continue reading “The Mayfly”