Three German cars, each of which share a birthdate and a complex web of gestational links, share one further distinction. Each helped put post-war Germany back on four wheels.
Sixty years ago, Europe was still reeling from the effects of World War Two. Germany was inching its way back to political credibility and prosperity thanks to the economic miracle and a little help from an American named Marshall. Mobility was very much the name of the game, with most domestic manufacturers focusing on simple, affordable cars for everyman.
A decade ago, Alfa Romeo wowed the faithful with the 8C Competizione, a car which ultimately amounted to less than the sum of its parts. But weren’t we here before?
The philosopher, Jorge Agustín Nicolás Ruiz de Santayana y Borrás once essayed the line, “those who cannot remember the past are condemned to repeat it.” Following this logic, amnesia clearly runs as deeply within Alfa Romeo as blind optimism. The perennially crisis-ridden Italian car brand seems locked into a habitual cycle of hope and despair, with each new dawn promising that this time all will Continue reading “Anniversary Waltz 2017 : A History of Lessons”
Overshadowed by its more lionised ‘gullwing’ predecessor, the 1957 Mercedes-Benz 300 SL roadster was in many ways the superior car. DTW recalls a time when Daimler-Benz was a superior motor company.
Mercedes-Benz: A name that at one time symbolised a continuum stretching back to the dawn of motoring and an ethos that embodied the sternest, most rigourous engineering ideals with a relentless Swabian logic. By 1957, the Mercedes-Benz 300SL was the most modern, most eloquent exponent of these principles and perhaps the most technically accomplished car in production – this side of a Citroën’s homegrown goddess anyway. Continue reading “Celestial Being”
1997’s A6 saw Audi choosing bravery over stylistic torpidude. A lesson they could do well to re-learn.
By the early 1990s, Audi appeared to have run out of steam as the successes of the previous decade began to fade. Having lit up the automotive firmament with technological marvels such as the Ursprünglich Quattro coupe and the aero-influenced C3 100 / 200 series, the early ’90s saw the four rings of Ingolstadt comparatively becalmed.
In 1987, Maranello went back to its roots, launching the precursor to today’s track-bound limited edition wonders. But in looking to the past, was F40 the modern Ferrari of all?
The Ferrari F40 is a car that brooks no ambivalence. Like the company’s founder and imperator, F40 is indifferent to the notion that you might find it vulgar, somewhat silly, a virtually unusable statement of machismo and status, because it’s all of those things and a great deal more besides. Because, perhaps more than anything, F40 remains the essence of Enzo. Continue reading “Two Fingered Salute”
If a car can embody the legacy of its creator, the 1967 Austin 3-Litre will forever be linked with the fall of BMC boss, George Harriman. Hubris or simply bad timing? Driven to Write investigates.
An unwitting metaphor for a car company which had fundamentally lost its way, the 1967 Austin 3-Litre was an unmitigated failure in both creative and commercial terms. Received at launch with an embarrassed silence from the UK press corps, shunned by the buying public and withdrawn from sale in 1971 with a mere 9,992 examples built, the 3-Litre, along with the Austin Maxi would prove to be the final nails in BMC’s coffinlid and all the evidence Donald Stokes and his Leyland cohorts needed to Continue reading “Harriman’s Folly”
With perhaps the shortest gestation of any production car, 1977’s Chrysler/Talbot Sunbeam personified the term, ‘rush job’ – and it showed. But one variant burned brightly, courtesy of Lotus.
In 1977, the TV ad-breaks were awash with the mellifluous tones of Petula Clark, exhorting us all to put a Chrysler Sunbeam in our lives. I was around 11 at the time, so there wasn’t much I could do to obey the Surrey songstress’ siren call but since we did have an Avenger parked outside, my level of interest in Linwood’s newest offering was perhaps keener that it might have otherwise have been.
The Sunbeam was the result a neat piece of industrial blackmail on the part of Chrysler UK, the failing former Rootes car business, which under US management had merged with Simca but was struggling with a dated range of cars and a loss making production facility in Scotland making fewer of them than was economical. Faced with the plant’s closure, the UK government agreed to Continue reading “Norfolk Broad”
Ford’s post-acquisition strategy for Jaguar was one of aggressive growth, but it came at some cost – particularly to their core model line.
Having taken a multi-billion dollar hit on the acquisition of Jaguar in 1989, Ford executives saw only one way out of the mess they have got themselves into. In order to gain the return on investment they craved, Jaguar would need to be transformed from a specialist 35-40,000 car a year business to one pushing out at least five times that number. To achieve this, they would need to Continue reading “Stretching a Metaphor”
Another in a series of lasts: The 1997 Ford Puma. We won’t see its like again.
The 1990s saw Ford’s European outpost embark upon a period of reflection; a polar realignment from the provision of lowest common denominator perambulatory devices to a respected and critically lauded manufacturer of class-leaders. This process began in earnest with the 1995 debut of the BE91-series Fiesta. While retaining the body structure and basic mechanicals of the critically unloved preceding model, a series of chassis and engine refinements in addition to a major external and internal restyle saw the Fiesta Continue reading “Bobcat by Another Name”
Part one: Driven to Write meets (and briefly drives) one of its heroes.
A commonly espoused orthodoxy warns us that close proximity to our idols can only lead to disappointment. Some go further, suggesting that the renunciation of hero worship is the mark of a mature mind. This being the case, I can categorically claim not to have attained it. But surely it is preferable to Continue reading “Sons of the Silent Age”
One model has defined Volvo’s rebirth, but its backer deserves some of the credit as well.
It’s customary for a new car line to hit its sales-stride within the second full year of production, before plateauing and gradually ebbing downwards. This fall is normally arrested by a mid-term facelift, before once again, the graph pitches inexorably Southwards as the model is run out and ultimately replaced. While I wouldn’t necessarily Continue reading “Henry’s Bequest”
The car with which Alfredo Ferrari’s name would become synonymous did not carry the famous Cavallino Rampante emblem, but is arguably the most significant (and beautiful) Ferrari of all.
Enzo Ferrari preferred to be addressed as ‘ingegnere’, which was something of an irony, given his somewhat reactionary views on the subject. A staunch traditionalist, his principles were firmly rooted in the pre-war era; pivoting around the notion of a powerful, high revving power unit combined with a driver of sufficient bravery and skill to Continue reading “In the Name of the Son – 1967 Dino 206 GT”
Disappointingly uneven, despite occasional flashes of brilliance, the 1977 Giulietta personifies Alfa Romeo’s 1970’s wilderness years.
The much-loved 105-Series Giulia was the model line that put Alfa Romeo back on a World stage. This compact sporting saloon was a concentrated blend of Portello engineering knowhow wrapped in a highly aerodynamic, if superficially four-square package. Belying it’s ‘boxy’ appearance however, the 105 drove beautifully becoming a firm favourite from its 1962 inception until its ultimate demise 15-years on.
The fourth generation of the series proved to be the quintessence of Golf. Twenty years later, it still is.
In 1974, a teetering VW took a risky punt into the relative unknown by launching a car, which by no means avant garde, (even by the standards of the day), was nonetheless some way left of centre. While it would be facile to suggest it was anything but a commercial success, it wasn’t perhaps until its second permutation that it began to truly dominate the sector it would ultimately define. Continue reading “Car is a Four Letter Word”
A brave and modernist masterpiece from Porsche – of all people.
During the early 1970s, contemporary music’s centre of gravity saw a shift away from the UK and America, Eastwards to Germany, where so-called ‘Kosmiche’ bands like Can, Cluster, Faust, Kraftwerk, Tangerine Dream and Neu! forged an alternative soundscape, laying down a sonic basis for the post-punk, new wave and electronic music that followed. Dismissed at the time as ‘Krautrock’, without its influence, music would most likely have evolved in a very different direction.
With total sales of over a million, the W168 Mercedes A-Class is possibly the best selling commercial flop ever. We chart its fall.
The 2012 announcement of Mercedes’ current-generation A-Class and its re-alignment in ethos and market position was viewed by most observers as an expedient business decision based upon 15 torrid years in the compact car game. While Daimler’s U-turn elicited little by way of overt criticism, it could equally be regarded as a potent symbol that the Stuttgart-Untertürkheim car giant had conclusively lost the argument. Continue reading “Fallen Star – 1997 Mercedes A-Class”
The Biturbo’s bigger brother appeared very much the sober Italian aristocrat. Unfortunately, both breeding and manners were slightly suspect.
The Biturbo could be said to have saved Maserati, yet is perhaps best remembered for its troubled reputation than any commercial, aesthetic or performance-related virtues. Whether such a reputation remains entirely justified is perhaps a question for another time, but what is often forgotten amid the flow of water under the Tridente’s bridge is what a significant step the Tipo AM331 was when first introduced in 1981. Continue reading “Trident Inversion – 1987 Maserati 228”
While it’s comparatively easy to dismiss it as something of a parts bin special, the 1967 Fiat Dino Coupé amounted to a good deal more than the sum of its parts.
By the latter stages of the 1960’s, Fiat management realised the necessity of providing more than just basic transportation for the Italian market. With living standards on the rise, the demand for more upmarket cars grew – at least within the bounds of what Italy’s stringent taxation regime would allow.
With Dante Giacosa’s engineers at work on a series of new models to cover the compact to mid-classes – (124 and 125-series’) in addition to a new flagship to replace the dated 2300-series, Fiat’s offerings to Italy’s middle classes reflected this push upmarket, even if the egalitarian Giacosa didn’t necessarily Continue reading “Fiat al Fredo – 1967 Fiat Dino Coupé”
Like most of what we do here at Driven to Write, our commemoration of significant automotive anniversaries throughout the past year came about largely by accident and was therefore never intended to be exhaustive or definitive. But with 2016 consigned to a blessedly welcome end, we now find ourselves like overindulged children with an embarrassment of riches for which we have little real use. So in the spirit of post celebratory ennui, we propose to take a brushstroke to the cars we never quite got around to last year. Continue reading “Anniversary Waltz 2016”
We attempt to remain aloof to the Rover SD1’s visual appeal, but like the car itself, we fall at the final hurdle.
When it comes to legacies and reputations, has sufficient time elapsed to talk about the Rover SD1 without falling into the usual narrative tramlines? It’s a tricky one isn’t it? After all, the big Rover remains a deeply likeable car with much to commend it. Yet at the same time, although it never quite attained Lancia Gamma levels of customer toxicity, it became the living embodiment of British Leyland’s genius for snatching defeat from the cusp of victory.
Missing Links and lost causes – in search of Alfa Romeo’s elusive estate.
The recent announcement by Alfa Romeo’s Harald Wester that the Italian manufacturer has no plans to introduce an estate version of its latest Giulia saloon was hardly a shock, given that the forthcoming Stelvio crossover will henceforth fulfil that role, being to all intents and purposes a jacked up Giulia hatch. As we know, the European market for upmarket estate cars is shrinking to the crossover contagion and what is left of it is dominated by the German hegemonic trio and Volvo, so it probably makes little sense now for FCA to throw good money after bad. Continue reading “Estate of Arese – 1986 Alfa Romeo 75 Sportwagon”
The advertising copy was unequivocal: “10th September 1975: A black day for Modena, Stuttgart and Milan”. It didn’t quite work out like that, but 40 years late, the jury’s finally in on the XJ-S.
On this day 40 years ago, the Jaguar XJ-S was launched to the press, and while knives were mostly sheathed, the sense of bewilderment was palpable. Because the one aspect of the XJ-S few critics ever truly got their heads around was its styling. For the entirety of the car’s career, its appearance was derided by the automotive media, certain they were as right as Jaguar were wrong.
Report after report of Jaguar’s flagship told of a brilliantly developed grande routière whose road behaviour, effortless performance and uncanny mechanical refinement was from the very top-drawer but was let down by its polarising appearance. Continue reading “Welcome to the Machine”
The A2 wasn’t simply the most intelligently wrought Audi ever. It was also their most expensive sales flop. We tell its story.
History marks the Audi A2 as a failure, and with vast commercial losses incurred during a six year lifespan, it’s a simple and convenient dismissal. Since its 2005 demise, the party line has been that Audi took a brave, risky and ultimately doomed gamble into the unknown, one which was studiously ignored by the buying public. But is it as simple as that?
It had been an open secret since the late-1980s that Daimler-Benz had a compact hatchback in development. Such an incursion into the VW Group’s orbit was viewed by Chairman, Dr. Ferdinand Piëch as a gross betrayal, precipitating amongst other things, this overt cost-no-object rival.
Schemed on the basis of an ultra-economical VW concept, Piëch tasked Audi engineers to create a technological statement with the avowed intention of putting his detested rivals in Stuttgart-Untertürkheim firmly in their place.
Ingolstadt’s engineers had one pronounced ace in their pocket – material technology, in the form of aluminium spaceframe construction pioneered in the range-topping A8. However when Audi displayed the Al2 concept as a spoiler to the Mercedes A-Class’ 1997 debut, few saw it as anything more than simply another fit of Piëch. Two years later, both press and public realised just how serious he was.
An engineer’s car from its rounded nose to the tip of its aerodynamically shaped tail-lights, the A2 appeared to have been milled from a solid billet of aluminium. Luc Donckerwolke’s styling scheme was a masterpiece of form and structural function. Its design detail was a delight and with a exquisitely streamlined teardrop shape the A2 was a pared-back study in visual and material purity.
Beautifully finished and assembled to similar standards of care as larger Audi models, the A2 became an object of desire for design aficionados from Dingolfing to Dungeness. Ingolstadt would never be this clever again.
But this level of integrity costs. Priced above a well-specified Golf, prospective customers really had to make a case for the Audi. Combine this with small-capacity carry-over VAG engines (with a commensurate lack of performance – a function of its efficiency brief), and the A2’s fate was sealed.
Because while the market was perplexed by Mercedes’ A-Class, it was utterly confounded by the A2. Was it a compact luxury saloon or an economy trailblazer – could it be both? The motoring public are notoriously both fickle and inherently conservative and therefore by nature abhor a smart-Alec.
As a result, buyers cleaved to the safety of convention, so A2 never troubled the sales charts. After six slow years Audi pulled the plug, replacing it with the screamingly conventional, and considerably more market-friendly Polo-based A1.
VW ultimately lost €1.3bn on the A2 programme, although one suspects its costs were written off before the first production car rolled down the lines. The A2 did its job for Dr. Piëch, proving Audi could out-engineer their bitter Stuttgart rivals.
Yet the A2 proved a more durable design amidst enlightened autophiles – held in genuine affection by owners and those (like this author) who still quietly covet one. While sales success eluded the A2 during its life, it has become a sought after secondhand buy, holding significantly more residual value than its considerably less well wrought A-Class rival.
Today, an A2 arguably makes even more sense – its alloy body impervious to rust, and with commendably low running costs – especially in three-cylinder TDi form. While Audi have abandoned the A2 concept, recently stating they have no intention of producing a similar monospace vehicle, the concept has taken on new life at Munich’s Petuelring, with BMW’s i3 vividly illustrating the A2’s prescience.