Theme : Advertising – Ford’s Typographical Revolution

Ford’s influential adverts of the late ’90s set a style still in use throughout Ford’s communications. We look at an early example here.

2000 Ford Fiesta Zetec S
2000 Ford Fiesta Zetec S

At the end of the 20th century, Ford introduced a distinctive new style for their print advertising. The sans serif typeface indicated straight-forward modernity. It looks like a variant of Helvetica but is actually a font called Antenna ┬áThe ads use both bold and non-bold type depending on the function. In the ad shown here it’s all big and bold and very clear. You can Continue reading “Theme : Advertising – Ford’s Typographical Revolution”