Failing to learn from experience only condemns you to repeat your errors.
By the mid-1970’s it was abundantly clear that the Chrysler 160/180/2-Litre was a flop. Launched in 1970 under a marque name with no resonance in Europe, the big Avenger was regarded with indifference by the market and sales were disappointing to the point of embarrassment. However, the large saloon segment in which the car sold was growing healthily, with cars like the Ford Granada, Audi 100 and Rover SD1 selling profitably in good numbers. Chrysler wanted a slice of the action, so plans for a successor were initiated.
The new model was developed under the C9 project code name. Like its predecessor, the C9 would be styled in Coventry and engineered and built in Poissy. Early sketches for the design showed a large, three-box saloon with smooth, unadorned flanks, a deep six-light glasshouse and low waistline. Some fashionable aero elements were incorporated, such as partly enclosed rear wheels and a faired-in front end, with the number plate and headlamps covered by a Perspex panel, not unlike the Citroën SM. These details were intended to give the car the distinctive character that was lacking in its bland predecessor.
Chrysler’s US executives thought the initial design too radical for a conservative market sector (notwithstanding the Rover SD1’s popularity) and ordered it to Continue reading “History Lesson”
If cars really can be viewed as Art, where does this leave the 1999 Citroën Xsara Picasso?
Here at Driven to Write, we are fond of celebrating the worthy, the left of field and the more outlying inhabitants of our vehicular rich pageant. However, nobody in possession of the requisite technical or visual discernment would willingly choose to scribe a hymn of praise for the Citroën Xsara Picasso (to lend it its full name) – a motor vehicle which could perhaps only lay claim to the quality of mercy.
Vélizy’s 1994 monospace concept, while no masterpiece, was perhaps the best of an uninspired bunch.
It’s relatively difficult to imagine now, but in the early 1990’s, the future was looking decidedly MPV-shaped. Particularly amongst European manufacturers, who were falling over themselves to get something vaguely monospace to market, following the creative and commercial success of the innovative Renault Espace.
The opposing polarities of the double chevron are unlikely ever to be satisfactorily reconciled, but was this any way to go about trying?
Many observers are content to nowadays view Citroën’s role as being that of the pre-Traction Avant era: fundamentally a purveyor of pragmatic, rather ordinary cars. The earthbound Goddess of course (temporarily) put paid to such notions and has formed the boundary line for a far more vehemently opposing camp who view Citroën’s descent from those Olympian heights as being somewhere between tragedy and outright crime. So if the car we’re gathered here to commemorate today falls into the former category, how are we to Continue reading “Traction Rétrograde”