Cadillac’s latter-day Art and Science design theme saw many fine concepts, but this perhaps was its finest.
For a company that has experienced as many false dawns as Alfa Romeo and as many brilliant unrealised concepts as Renault, the fact that latter-day success continues to elude Cadillac remains one of automotive’s more absorbing melodramas. Recently, exterior design director, Bob Boniface told an Automotive News reporter; “There’s still this misperception in the public’s eye that Cadillacs are these big, heavy cars that your grandparents used to drive. We haven’t built those cars in generations. But you almost have to overachieve in the messaging.” One can see his rationale. Continue reading “Sixteen Shells From a Thirty-Ought Six”