Conducting a highly scientific straw poll at work recently, my enquiries were to the full dozen souls what car they’d buy with a big lottery win. Some required momentarily longer than others to respond but eight replied with “Aston Martin or something,” two preferred properties whilst the remainders spirit didn’t enter the equation.
An impressive opening gambit for the Aston Martin DBX, the company’s first attempt at the ever expanding luxury crossover sector. Made in St. Athan, near Cardiff, Wales: 542bhp, 516 foot pounds of torque from a four litre, twin turbocharged V8, permanent four wheel drive on 22” wheels and available in 42 subtly named hues.
Intended as the crowning glory of a newly-independent, never-more-glamorous Aston Martin, the One-77 turned out to symbolise something else entirely.
2007 must have been a year of triumph for Dr ing Ulrich Bez. Over the course of the previous seven years, the German engineer and Aston Martin managing director had turned an outdated, but well loved marque trading on past glories and an awful lot of goodwill into a serious prestige sports car brand. On top of that, he’d overseen the sale of the company from Ford to a consortium backed by Kuwaiti investors. Bez was now no mere executive henchman anymore. He was the true boss.
After having spent most of his career playing second fiddle (most notably to his direct superior at BMW, Wolfgang Reitzle, who’d also hired Bez to run Aston Martin during his brief stint in charge of Ford’s Premier Automotive Group), Bez had become the undisputed boss of not just any old business, but a company that had refused to Continue reading “Best Of The Bez”