In 1978 Audi withdrew from the lower end of the market when the daring and distinctive 50 ceased production. While it might have been a landmark for Audi, it was a molehill for everyone else.
The 50 didn’t sell awfully well and Audi felt it ought to focus its efforts on larger cars. The penny dropped that premium car makers could offer smaller cars as the 90s wore on. BMW chopped up the 3-series to make the Compact (1993) and Mercedes got with the programme in 1997 with the A-class.
The Hyundai i30 Fastback is currently getting a bit of coverage as it is launched to the UK press. I’m delighted that Hyundai is bringing it to these shores, but something has caught my eye.
Overall, I rather like the look of this car. It provides a touch more elegance and panache than the standard 5-door hatch. Arguably, it can be said to rival the Audi A3 and, perhaps more credibly, the Mazda3 Fastback (albeit both of those are 4-door saloons, this is a 5-door), and Skoda Octavia. It also extends choice to the market, and with my basic grounding in economics, I’ve been conditioned to Continue reading “A Bit of an i-Sore”