Adding Suspense – Audi A8

The new Audi starship has landed and while most commentators have chosen to fixate on its style, we’ve elected to crawl underneath, pretending to understand what we find there.

Well, it’s an Audi – what were you expecting? Image: autoblog

Audi’s new flagship saloon is a technological marvel, possibly the most advanced luxury car it is possible to pre-order for Autumn delivery right now – or at least until the next one comes along anyway. Not content busying themselves with a power race as fervid as that pursued by the Detroit big three fifty years ago, the German luxury brands are now shifting their battleground into hitherto unrealised realms of electronic wizardry and fearsome complexity. Continue reading “Adding Suspense – Audi A8”

You’re Not Alone, Jaguar

We look closer at European luxury car sales

Large Car Sales Europe
Looking at European sales of the 7 Series, A8, XJ and S Class since 1997 (figures courtesy Left-Lane.com) in chart form is revealing. Of course, each brand’s sales pick up when a new model is released, but the S Class jump with its last three model launches is proportionally huge compared with the others. But as the model becomes established, it sinks to quite similar levels as the A8 and 7 Series. Why is this? One explanation may be the private hire trade. In this a Mercedes is the default choice and, as I heard from one guy who runs his own car, clients don’t like being picked up in a previous model – as soon as the new model becomes available he puts in his order for a car that lasts him 7 years. Continue reading “You’re Not Alone, Jaguar”

Devourer Of Worlds – The Inexorable Rise Of The S-Class

Mercedes’ new W222 S-Class is decimating its European and Asian rivals. A renaissance for a declining sector or the final gasp? Driven to write investigates.

The All New Mercedes-Benz S-Class (2)

The S-Class is the quintessential Mercedes and the centre of gravity around which the entire Stuttgart-Untertürkheim behemoth pivots. None more so than today’s W222 series; which if current sales are a reliable barometer, is shaping up to be the fastest selling iteration in the model’s history. Continue reading “Devourer Of Worlds – The Inexorable Rise Of The S-Class”