Game Changer

From humble and unlikely beginnings, the Audi Quattro would permanently redefine its maker’s image. Daniel O’Callaghan looks back on the development and influence of this seminal model in the company’s history.

1980 Audi Quattro. (c) weilinet

The Audi Quattro owes its existence to the German Army’s urgent need in the late-1970’s to replace its aged DKW Munga four-wheel-drive light utility vehicles with a more modern successor. The Munga had ceased production in 1968 and its outdated two-stroke engined design was overdue for replacement. Its intended successor was the Europa Jeep, a joint-venture project involving a number of European governments that had been in development for a decade before finally collapsing acrimoniously in 1979.

Anticipating this outcome, the German Army instead invited domestic automobile manufacturers to design a replacement for the Munga.  Volkswagen passed the project to Audi, who had access to the Munga’s technology and patents via the Auto Union partnership, so was able quickly to Continue reading “Game Changer”

Geneva Motor Show 2019 Preview: Audi TT-TT

The fate of Audi’s landmark TT sports car model had been put into question recently. Now the car maker from Ingolstadt responds to the hearsay – with a vengeance!

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‘Mediocrity reacts – superiority acts’ is the introductory statement of the press release Audi have published to announce their TT-branded concept car, to be unveiled at the Geneva Motor Show next month.

The Ingolstadt brand’s TT model, whose first iteration stunned the automotive world back in 1998 with its bold Bauhaus-inspired looks, has become something of a marginal note in recent years, with many commentators suggesting time was up for a model line that has lost impact with each successive generation and is, above all else, part of an automotive niche that’s falling into oblivion anyway: the sports car. Continue reading “Geneva Motor Show 2019 Preview: Audi TT-TT”