Hark! What Sound in Yonder Window Breaks?

An old name makes a barely audible comeback.

Audi A8L Horch Founders Edition. 20mn.fr

There appears to be something rather half hearted and unmistakably anti-climatic surrounding recent product activity amid the traditional full-sized luxury saloon car. Last year, Mercedes introduced a new-generation S-Class and the automotive world yawned. In fairness, the renewal of the Mercedes flagship has long ceased to be a notable event and truth be told, the W223 bears hallmarks of even Sindelfingen’s ambivalence, now that the EQS EV bears its electrified North star.

So too at Ingolstadt, where Audi’s A8 has this week been in receipt of a refresh, aimed at seeing the model through to 2024 and its reputedly more ambitious replacement, heralded by the recent Grandsphere concept. Speaking of which, the current A8 itself was previewed in 2014 by the striking Prologue, an indulgent 2-door coupé (remember those?) whose muscular proportions were somewhat lost amid the transition to a production-ready four-door saloon.

The current A8 arrived in 2017 and has since settled down to Continue reading “Hark! What Sound in Yonder Window Breaks?”

Prologue, Sequel Or Repeat?

Audi has previewed its new styling direction. It looks a lot like the old styling direction.

audi-prologue-25-970x646-c
Image credit: car revs daily

Based on the cumulative reaction to Audi’s new design direction embodied by the recent Prologue concept, Marc Lichte and his designers may have considerably more work to do if Audi is not to Continue reading “Prologue, Sequel Or Repeat?”