A late evening encounter with a synthesized Audi crossover got our Sheffield operative thinking about additives.
Mono Sodium Glutamate, or MSG was invented back in 1908 by a Japanese chemist named Kikunae Ikeda who was searching for a food additive he named umami which is given as “neither sweet, nor salty, bitter or sour” and was marketed by the fledgling Suzuki company, though under the brand name Aji-no-moto, itself a part of Suzuki pharmaceuticals. Its European name is E-621. Do Suzuki make a car with that code name in Japan?
In the halcyon pre-Covid past, a night out at a local Latin American restaurant, where the tapas was tasty, the cigars and rum both plentiful and expensive (neither sampled) and the beats both seductive and loud, led to a rather unexpected (and frustrating) conversation regarding car design with my better half. Well kind of. The rum and ‘gars must Continue reading “Bland Recipe? Add E-621”
Ingolstadt’s smallest crossover is very much a ‘statement design’ – it just so happens that the statement isn’t very clear.
There’s two angles from which to approach the Audi Q2’s appearance: As the final straw of Wolfgang Egger’s ultimately lacklustre tenure as the brand’s chief designer, or as the first dawn of a new era of ‘assertive’ design from Ingolstadt.
The cabin is quite obviously ‘old school Audi’, in that most of the materials used are of above-average quality, with switchgear, displays et al laid out rather diligently. Or, in other words: There isn’t much wrong with the Q2’s interior.
The exterior, however, is terribly confusing. The graphics manage the rare feat of being bold and convoluted at once. The car’s overall stance aims to be far more imposing than the its dimensions would suggest – yet the meek track widths (incidentally, and most intriguingly, shared with a great many recent German ‘premium’ models) make this attempt appear rather futile. Continue reading “AUTOpsy: Audi Q2 (2018)”
The BMW X2 has managed to attract my attention and it’s not due to the colour.
At BMW’s UK website the firm has a set of features it wishes us to be aware of. “With its athletic shoulder line and gently sloping roof line, the dynamic styling of the BMW X2 has a coupé-like character that will definitely grab attention,” they tell us.
Well, yes but at the same time as they have elected to mess with the Hofmeister kink (it doesn’t really have one), they have added a badge to make up for the diminished clarity of the car’s identity. “For true distinction, the BMW emblem has been repositioned next to the Hofmeister kink on the C pillar. Just another case of breaking the rules.” The old saying goes that you should be able to Continue reading “Seduce Me With Meringues And Marchpane, Oh Creature Of The Noon”
Quite a few brands have cottoned on to ‘personalisation’ after MINI: Fiat, Opel and Citroen/DS, for example. Now it’s Audi’s turn.
It’s not a bad idea, giving customers some more possibilities in how their joy and pride is finished. What is the paint, wheel and upholstery choice but a chance for the producer to find customers with money to match their preferences? Mini make a fine penny with their mirror trim and Union Flag lids. Opel offer the delightful Adam with a range of roof colours as do DS. And the DS also goes in for body strips and mirror trim. What these models have in common is that that they Continue reading “Snap-On Quality And Self-Adhesive Style”