Geneva 2017 Reflections: Audi Q8

Pun-tastic name aside, the new monster from Ingolstadt mainly serves to expose the car industry’s ignorance towards the social properties of the automobile.

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Photo (c) autobild.de

It’s difficult to determine where to start with the Audi Q8. How about the name? Yes, there may be a ton of planet-saving batteries hidden underneath its gargantuan sheetmetal somewhere, but still: just the car’s appearance and its onomatopoeic, mineral oil-related name set a rather strange tone.

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