Selling The Dream or Flogging The Nightmare.
Many of us have to do ‘selling’ of some sort as part of our lives. It’s a branch of social negotiation. You have something you want someone else to do, and you need to present a case to them as to why they should do it. So, if you’ve ever had to persuade your kids to go to bed, you know how difficult it is to sell things. Continue reading “Shifting Metal”