The fate of Audi’s landmark TT sports car model had been put into question recently. Now the car maker from Ingolstadt responds to the hearsay – with a vengeance!
‘Mediocrity reacts – superiority acts’ is the introductory statement of the press release Audi have published to announce their TT-branded concept car, to be unveiled at the Geneva Motor Show next month.
The Ingolstadt brand’s TT model, whose first iteration stunned the automotive world back in 1998 with its bold Bauhaus-inspired looks, has become something of a marginal note in recent years, with many commentators suggesting time was up for a model line that has lost impact with each successive generation and is, above all else, part of an automotive niche that’s falling into oblivion anyway: the sports car. Continue reading “Geneva Motor Show 2019 Preview: Audi TT-TT”
As the Audi TT hits a significant historical milestone, it appears to be on the verge of taking an altogether different kind of hit.
It isn’t every birthday celebration that doubles as a wake, but the times are not what they were. Twenty years after Audi unveiled the production TT sports model, speculation is rife that the current iteration is likely to be its last – at least in the format we have come to know and love.
Indeed, this last component may form part of the problem, since the love affair has, it appears, run its natural course. Certainly, senior Ingolstadt management, when they can Continue reading “Death Disco”
Life isn’t fair. By rights we’d have our needs and wants fulfilled but circumstances, finances and events conspire to deny us our true heart’s desire. Take the owner of this perfectly innocuous Audi TT. A first generation model; the nicest looking of the series, if not the most dynamically adept. ‘A Golf in a party dress’, sniffed the more snobbish automotive commentators, but nevertheless a perfectly nice and still quite stylish way to get around on a moderate budget. Continue reading “Theme: Compromise – Second Best”
Look at that. It has simple, distinct forms and great proportions.
Honda revealed to the world the S2000 as a present to itself, celebrating the firm´s 50th birthday. It belongs in a class of cars that motoring journalists ask for, receive with mixed feelings and then fade away with little fanfare. Continue reading “A Photo for Sunday: Honda S2000”
Look at all my lovely buttons – so much choice, so little time!
From The Sirens of Titan by Kurt Vonnegut : “The only controls available to those on board were two push-buttons on the centre post of the cabin – one labelled ‘ON’ and one labelled ‘OFF’. The ON button simply started a flight from Mars. The OFF button connected to nothing. It was installed at the insistence of the Martian mental health experts, who said that human beings were always happier with machinery they thought they could turn off.”
In a companion piece, I’ll shortly sing the delights of a car that entertains, but there’s another side to this. Cars have become complex, with lots of switches and touch-screen options. If you drive a modern car, do you use every option that is available to you? Do you even know every option?
A wise man once said that you can prove anything with facts. He was right – you can. However, float above the narrow prism of the factual and reality becomes a more nebulous concept. For it is within this white space the automotive press-release copywriter dwells. A land of fairies and elves, where steaming troughs of hyperbole appear as tureens of nourishing broth.