Austerity Motoring and the Market for Hairshirts

Today is Ash Wednesday, when devout Christians wear ashes as a prelude to six weeks of Lenten privation. So as the faithful mortify themselves, we ask is there still a place for austerity in a recovering European car market?

Image: Dacia UK
White and good. Image: Dacia UK

Austerity: The ​condition of ​living without ​unnecessary things and without comfort, with​limited ​money or ​goods, or a ​practice, ​habit, or ​experience that is ​typical of this.

So goes the definition. But surely there’s a difference between offering up your chocolate habit for the holy souls and replacing your over-ambitiously financed automotive indulgence with a penitential Logan? Continue reading “Austerity Motoring and the Market for Hairshirts”

Austerity Drive

Look at all my lovely buttons – so much choice, so little time!

My Head Hurts! Ford Focus ST
My Head Hurts! Ford Focus ST

From The Sirens of Titan by Kurt Vonnegut : “The only controls available to those on board were two push-buttons on the centre post of the cabin – one labelled ‘ON’ and one labelled ‘OFF’. The ON button simply started a flight from Mars. The OFF button connected to nothing. It was installed at the insistence of the Martian mental health experts, who said that human beings were always happier with machinery they thought they could turn off.”

In a companion piece, I’ll shortly sing the delights of a car that entertains, but there’s another side to this. Cars have become complex, with lots of switches and touch-screen options. If you drive a modern car, do you use every option that is available to you? Do you even know every option?

Continue reading “Austerity Drive”