For a car which would become their most commercially important product, the BMC motor business took a rather quixotic approach to ADO 16’s furtherance, with initial production being restricted to BMC’s Cowley plant where it was built (for almost a decade) alongside the car it had been intended to replace. But as potential customers hungrily clamoured for delivery, it would remain some considerable time before the carmaker found itself capable of balancing demand and supply.
It has been well documented that BMC sold the Mini at a price which allowed for little meaningful profit, yet it would appear that with ADO 16, they simply repeated the error, selling the 1100 on similarly tight margins, which given its technical superiority, its lack of genuine domestic rivals and the pent up demand for the car, appears almost wilfully irrational. And while later, more upmarket models may have aided profitability, there were too many of them and as explored previously, they were not a cost-effective means of resolving the issue.
During the run up to the 1997 UK election victory which swept them into power, Labour Party strategists identified a core median demographic to which they hoped to appeal, which they labelled, Mondeo Man. But had this election taken place some twenty years earlier, Labour’s archetype might have hailed, not from Genk, but Longbridge, because for most of the Sixties, Britain’s favourite car had been BMC’s 1100.
Having painfully emerged from post-war privation, a recovering Sixties Britain remained a hidebound and socially conservative nation. A matter which makes it all the more striking that a car marrying contemporary Italian style with a highly sophisticated technical specification should prove a bestseller. In many respects, the BMC 1100 seemed more akin to what was then termed a continental car than one hailing from the British midlands, the type of car more likely to have been viewed by Mondeo Man’s forebears as something akin to witchcraft.
After leaving the collected minds of DTW hanging mid-air for a bit, I am going to reveal the mystery car of earlier in the week.
DGatewood got as close as anyone could be expected by proposing BMC 1100-1300 almost immediately. Thank you to all who offered their views on the subject. It was a much more interesting discussion than the mystery car deserved to generate.
Reasons why the car could be so readily identified from its rust brown underside are to do with the suspension system and, as I reckon, the peculiarly obvious and exposed exhaust system. It makes me think of an otherwise beautifully planned house that has a toilet and bathroom tacked on at the side because to incorporate it would ruin the arrangement of all the rest of the rooms.
Tracing the Peugeot 504’s kinked tail motif through the Pininfarina back catalogue.
In order to capitalise on the popularity of UK TV series, The Avengers, stars, Honor Blackman and Patrick Macnee were persuaded to record a novelty single celebrating not only the fashions adorning the somewhat distracting Ms. Blackman, but the broadening societal permissiveness of mid-Sixties Britain. And while it was a rather throwaway ditty which didn’t chart particularly well at the time, it did take on a second life several decades later.
These things take time – as with fashion, so with design. One of the more interesting aspects of recent discussions surrounding the styling of the 1968 Peugeot 504 was the notion that its rear aspect was regarded with a degree of ambivalence. Uncomfortable and strange were among the soubriquets employed on these pages, but further afield, and particularly in the US, the 504’s kinked tail was considered peculiar. In light of this, it might be germane to Continue reading “Kinky Boots”
A long time ago the Midlands of Britain were at the cutting edge of suspension design.
In 1955 Citroen presented their DS which had a suspension system markedly different from the ones with which drivers were familiar. The British Motor Corporation picked up Citroen’s fragrant gauntlet. Their attempt to improve ride and handling went under the name hydrolastic and they offered it first on the period’s equivalent of a bog-standard family car, the 1100-series (born as ADO16). Continue reading “Theme : Suspension – Hydrolastic Rubbery Goodness”