Sir Michael Edwardes has left us at the age of 88. It should be less of a shock given his advanced years, but the bold colonial boy called to rescue British Leyland at the age of 46 somehow seemed ever-youthful. We reflect on his five years in the hardest job in the motor industry, and his influence on the years which followed.
When Michael Edwardes was appointed Chief Executive of British Leyland in October 1977, on a three year secondment from his post at the head of Chloride Group, the company was an industrial disaster zone. Eight years from its formation, it was state-controlled, chronically loss-making and blighted by turbulent industrial relations and product quality failings which were the talk of the nation.
Edwardes was either an enlightened or desperation-led choice. From Southern African business aristocracy, and far from the core of the motor industry, he was an outsider taking on a task which had been beyond those born to the industry. Continue reading “Sir Michael Edwardes. 1930 – 2019”
The Allegro 3’s ad budget was as limited as the facelift it represented.
It’s not what it looks like. It isn’t my intention to cast over-ripe foodstuffs in the unfortunate Allegro’s direction; after all, why add to the sum of opprobrium already flung its way? Indeed today’s subject for discussion is not really the Allegro itself, rather the manner in which BL’s marketing department elected to Continue reading “Vroom for Improvement”
Austin’s ill-starred 1969 confection still casts a max-sized shadow.
History judges Austin’s ill-drawn hatchback pioneer harshly. Its orthodoxies tell us ADO14 was a terrible motor car; ungainly, ill-conceived, introduced with a litany of serious flaws, thereby failing to even approach its commercial aspirations. Its introduction was repeatedly delayed, with serious concern being expressed over its styling, driveability, power output, commercial viability and basic fitness for purpose.
The Acclaim did not live that long a life, but, in a quiet and unnoticed way typical of the car itself, its legacy can be considered to be enduring.
“NO OFFENCE. Reliability, something not always associated with BL products, was the most memorable characteristic of our LTT Triumph Acclaim, though the spritely Honda drivetrain also won it approval”. Title of Car’s Long Term Test article regarding an Acclaim HL which it ran over 28,000 miles in 18 months.
So, the Acclaim did achieve a reputation for reliability.