Perennial kicking-post, Austin Rover. Years after their slow-motion demise – still fresh in many motorists minds, an incorrigibly persistent bad taste joke. And the material just keeps on rolling; we all know how the story ends but remain enthralled as there’s often a fresh nail awaiting the coffin’s hammer.
But it’s not all bad. Austin Rover attempted a turnaround, a stoic final stand against the enemy by dropping in the parachute regiment. A cynic might have called this project Operation Market Garden, as in the rather doomed Allied attempt at hastening the end of the Second World War by capturing bridges at Arnhem and Nijmegen. Praise the wag who chose to keep the parachuting theme but with a modern twist – that of the (at the time) clandestine 22nd Special Air Service. Who Cares Wins, the fight to keep the customer happy. Step up to the green light and Continue reading “Send in the Paratroopers”
DTW recalls BL’s last stand: the 1980 Austin Metro.
Friday, 8th October 1980 was the day. The car: most commonly referred to as Metro, others ADO88 (Amalgamated Drawing Office – from when Austin and Morris tied the knot in ‘52) with only those in the know as LC8. Forty years have now passed since the car hailed as Blighty’s answer to the inflow of foreign imports was launched. We deal here with the Metro’s tentative first twelve months (amidst some background) of being.
Any story concerning British Leyland inevitably must invoke the company’s changes of name and ownership, not to mention the impossibility of not mentioning crippling strikes, poor workmanship and the demise of the domestic car industry. Peeling back (most) of the bad apple nevertheless reveals a passion for this new project to succeed.
With experienced hands Spen King and Charlie Griffin at the helm, the Metro plan got off to a better start than most. Perennially cash strapped yet astute at finding talent, Griffin stipulated strict guidelines: larger than the original Mini, smaller than the competition, do not Continue reading “Another One Bites The Dust”
We welcome stalwart reader and commenter, Daniel O’ Callaghan to the ranks of DTW guest-writers with a latter-day review of the combatative former BL Chairman’s 1983 memoir.
This book tells the story of the author’s five years as Executive Chairman of BL (formerly British Leyland). Sir Michael Edwardes joined the 99% state owned company in November 1977 at the invitation of the Labour government of James Callaghan. The book charts the many crises faced by the company as it struggled to Continue reading “Back From The Brink – A Review”
Sir Michael Edwardes has left us at the age of 88. It should be less of a shock given his advanced years, but the bold colonial boy called to rescue British Leyland at the age of 46 somehow seemed ever-youthful. We reflect on his five years in the hardest job in the motor industry, and his influence on the years which followed.
When Michael Edwardes was appointed Chief Executive of British Leyland in October 1977, on a three year secondment from his post at the head of Chloride Group, the company was an industrial disaster zone. Eight years from its formation, it was state-controlled, chronically loss-making and blighted by turbulent industrial relations and product quality failings which were the talk of the nation.
Edwardes was either an enlightened or desperation-led choice. From Southern African business aristocracy, and far from the core of the motor industry, he was an outsider taking on a task which had been beyond those born to the industry. Continue reading “Sir Michael Edwardes. 1930 – 2019”
The Acclaim did not live that long a life, but, in a quiet and unnoticed way typical of the car itself, its legacy can be considered to be enduring.
“NO OFFENCE. Reliability, something not always associated with BL products, was the most memorable characteristic of our LTT Triumph Acclaim, though the spritely Honda drivetrain also won it approval”. Title of Car’s Long Term Test article regarding an Acclaim HL which it ran over 28,000 miles in 18 months.
So, the Acclaim did achieve a reputation for reliability.