Our man in Geneva reports from Battista’s official reveal.
Pininfarina S.p.A has adopted many alternative identities over its 89-year lifespan. Not simply the World’s most famous and acclaimed Italian coachbuilder and design consultancy, but also contract manufacturer – building cars for the likes of Alfa Romeo, Fiat, Lancia and Peugeot amongst others, and now it would seem, a carmaker in their own right.
We perambulate the Palexpo press days in the company of Auto-Didakt’s Christopher Butt. [Revised and updated with additional text and images – Friday 8. March 12.50 GMT]
At last year’s Geneva show, our man on the ground lauded Mazda’s Kai concept in lavish terms, suggesting that we would shortly see something very similar in production form. One year on and his claims we can see were not idle ones; the new 3 hatchback (and to a lesser extent, its saloon counterpart, cleaving faithfully to the concept. “It’s one helluva statement car,” our correspondent tells us – “everything the A-Class tries to be but isn’t.”
Volkswagen’s new flagship seems to be intent on making up for the lack of outright prestige with pretence and derivativeness – a cause that isn’t aided by its clunky moniker.
Tiguan, Up(!), T-Roc – VW’s recent crop of all-new model names certainly invites unkind comparisons. Renault can get away with a Twingo, nobody minded Opel’s Tigra, but Volkswagen appears to be better served by less
Regular readers of Driven to Write will be well aware of Kris Kubrick’s writings on subjects as diverse as the machinations within VAG, the social history of the W126 S-Class or indeed travels through Italy in his majestic Jaguar XJ12. So it is with with some pride and no little emotion that we salute Kris on his own website venture. Continue reading “Introducing Auto Didakt”