How does one define Italy’s relationship to the motor car? One might start by attempting to define the country itself.
[Editor’s note: This piece is a re-run of an article originally published in May 2016, as part of DTW’s Values theme.]
As anyone has read a few books on Italian history will know, it’s a great bunch of countries. Only foreigners lump it all together as one nation. That gives us a bit of a head start in understanding how Italy’s values translate into the broad array of markedly different car companies being stifled under one management.
As recently as the 1950s you could still find people in the deep south of Italy who didn’t know what Italy was. While outsiders consider Italy to have been unified, many Italians still Continue reading “Values – Italy”
Another toe in the water exercise from a not so different automotive monolith.
Despite the differences in culture and in product ethos, there really wasn’t a tremendous difference between Fiat Auto and Toyota – apart that is from the minor matter of the two companies’ relative governance and latterday fortunes. But certainly, before Fiat completely lost the run of itself, the two entities probably had more in common than we might have first realised. Continue reading “Weekend Reissue : Desio via Toyota City”
If you think idiosyncratic coachbuilder Zagato is a peculiar kind of company, prepare yourself for the multi-facetted oddness of Rayton Fissore
As there are so many uncertainties about this particularly unusual automotive enterprise, let’s start with the verified facts. This company actually did exist. And while this may seem like a given, this very fact needs to be established, as so much about this business remains shrouded in mystery. Continue reading “Bevy of Strangeness: Rayton Fissore”
Could we have imagined the 1985 launch of the Y10 would mark the beginning of Lancia’s final act.
History does make for strange bedfellows. In 1969 Fiat handed control of Autobianchi to Lancia’s beleaguered management, entwining both marques. More than a physical union, their relative destinies would also become one – or at the very least, follow eerily similar pathways. History, as I’m fond of pointing out, has a way of repeating. Continue reading “Small Wonder : 2”