M Too

Born, raised and terminated during the Asian bubble economy- the story of Mazda’s shortlived design and performance skunkworks.

Images: ameblo.jp, architecturetokyo.wordpress.com and Mazda Motor Corporation

In Tokyo’s Setagaya ward stands a building that is hard to miss, thanks to its highly unusual appearance. Currently occupied by a funeral company, it originally served as the headquarters and showroom for M2, Mazda’s creator of limited-edition specials and prototypes. The eye-catching structure, designed by architect Kengo Kuma, is made out of reinforced concrete, although it is executed in such a way that it resembles masonry construction. A gigantic central Ionic column dominates the view and contains an atrium plus a glazed elevator shaft. Clearly, this was no ordinary showroom but then M2 was no ordinary outfit.

Established in 1990, M2 was no doubt partly inspired by competitor Nissan’s ‘Pike Factory’ success in selling uniquely styled limited editions such as the BE-1, PAO and S-Cargo. These were based on Nissan’s regular offerings and sold through the Cherry Stores network. Continue reading “M Too”

Obscure Alternative

Better known for their two-wheelers as much as a range of small economy cars, the 1985 Suzuki R/S1 was pretty as it was bold. So of course they never made it. Or did they?

1985 Suzuki R/S1. Image credit: (c) allcarindex

For a time during the mid-1980s, it really did appear as though the automotive future was being dreamt up in Japan. With the mainstream European carmakers for the most part mired in creative and technical retrenchment, not to mention chronic overcapacity (some things never change), the Japanese manufacturers had it seemed, invested wisely and emerged as a power to be reckoned with.

Certainly, this period proved to be perhaps the great flowering of Japanese creativity and ambition when carmakers demonstrated to their European (and American) rivals that there really was nowhere to Continue reading “Obscure Alternative”