A corporate identifier can speak a thousand words – especially in court.
Recently, Citroën has taken Volvo-affiliated Polestar to court in France claiming that the new manufacturer’s logo is not only too similar to the famous double chevron, but also the more recent DS logo – and in their home country at least, Citroën has been successful, as the judge ruled partly in favour of the French car manufacturer.
The court stated that while potential customers of either brand were unlikely to confuse the two it did rule that it was probable that Polestar could Continue reading “Badge Budge”
Research has shown that the number one fear for most people is speaking in public. Fear of death (thanatophobia) comes second – or as comedian Jerry Seinfeld once concluded: “That means for most that they would rather be in the casket than reading the eulogy“.
Still, fear of death is pervasive enough to generate superstition in many forms around the world. In some cultures this effect is stronger than in others and it can be so powerful as to force car manufacturers to Continue reading “Confronting Thanatophobia”
I realise it’s an old and oft-discussed issue, but I have experienced VW shooting itself in the badge.
I was recently loaned a brand new VW Golf Estate for the day whilst my Octavia of similar form was in for its 10k oil-change. I have frequently read over the past few years how the differential between VW Group’s brands has blurred, but this is the first time I was presented with an opportunity to witness the phenomenon so directly. And, although I should not have been, I was a bit taken aback at the experience.