Differential Calculus

A not-so-serious look at the dark art of automotive one-upmanship.

(c) Ford UK

Buying a new car these days is an exhausting process. Manufacturers, in their quest to fill every imaginable (and some unimaginable) micro-niches, now offer ranges that are truly bewildering in their breadth. Your first task is to trawl through the 38 different models and bodystyles (Mercedes’ current UK tally) and choose the one that best suits your needs and pocket.

Then you Continue reading “Differential Calculus”

Theme : Badging – False Economies 2

Where not to save money

01c
I’ll begin this badge-themed item with a nod to Eoin’s sterling work on the future of FCA. Can I ask people to note the rather cheap ugliness of the FCA logo? The letters seem not to be aligned. But more relevant is the flaked badge of an Alfa Romeo 156, a rich metaphor if ever one was needed.

Continue reading “Theme : Badging – False Economies 2”