Bentley’s Bentayga SUV turned out to be an instant smash sales success. Yet the car that was intended to preview it was not only met with fright – it also cost its chief designer his job.
Dirk van Braeckel’s career at Volkswagen had been one of sustained corporate ladder climbing. Having joined VAG’s Audi branch in 1984, he rose through the ranks at Ingolstadt, before being chosen to help re-launch the much-maligned Škoda brand. He did as he was asked with some aplomb, leading to a generation of Škodas that were not just competently styled, but, more importantly, conveyed a sense of thorough quality.
With hindsight, this first generation of VAG-engineered Octavia, Fabia and Superb models must be considered as conservative, competent, long-lasting pieces of design which stood the test of time without anyone really noticing. Continue reading “Dirk’s Demise vs Luc’s Lamento”
Driven to Write’s star of the Frankfurt motor show may surprise you.
Since we founded Driven to Write three and a half years ago, (where has the time gone?) I think I’ve written almost nothing on the subject of Bentley – a glaring omission on my part and one for which I ought to make amends. There are a number of reasons for this Crewe-shaped hole in my DTW outpourings, but I suppose if I was pinned to a wall (or similar stout object) and forced to explain, I’d Continue reading “Photo for Sunday : 2017 Bentley Continental”
If you have to ask how much it costs to look this cheap you probably can’t afford it.
Bentayga exists, I realise, to provide a frame upon which the spectacularly insecure can hang the neediest portion of their id – and for those at the extreme end of the spectrum, have it rendered in ‘Collage Edition’ carbon fibre. Behold the Mansory Black Edition – the ultimate expression of Bentayga. Suddenly it all makes sense. Continue reading “Scream If You Want To Go Faster”
When two of the most prominent car designers recently left their posts, each left a ‘legacy’ awkward SUV model behind. Coincidence?
Most commentators were astonished when Luc Donckerwolke, one of the most high-profile design directors at Volkswagen Group, decided to leave the German giant behind and join Hyundai’s nascent Genesis brand. Was it the allure of receiving the call of his former boss, Peter Schreyer, that made him leave his post as Bentley’s chief designer and depart for South Korea? Or was it simply a matter of giant paycheques changing hands?
After revealing a rather challenging design for their new SUV, Bentley have found a name as unappealing: Bentayga.
There must be no poets among the senior staff at Bentley. The proposed name lacks any charm or musicality. How did they choose this name? Automotive News and others reported that the new SUV is to be named after a mountain on the Canary Islands. Continue reading “Bentley Bentayga: 4000 Customers Already”