If the recent demise of the Bentley Mulsanne proves anything, it is that engineering expertise and bespoke craftsmanship alone do not make an ultimate luxury car.
As lapses in the exercise of due diligence go, the 1998 acquisition of Rolls-Royce Motors by the Volkswagen Group takes some beating. The maker of Rolls-Royce and Bentley cars had been hived off from the eponymous aero engine manufacturer in 1973, following its rescue and nationalisation by the UK government two years earlier. Rolls-Royce Motors was then purchased by UK engineering group Vickers in 1980.
Vickers’ core business was in defence and marine engineering and its new trophy asset became more of a liability as the costs of keeping pace at the pinnacle of automotive engineering grew ever greater. During the late 1990’s BMW supplied engines and other technology to Rolls-Royce Motors. When Vickers put the company on the block, the Bavarians appeared to Continue reading “Wide of the Marque”
A review of the automotive week ending 26 June 2020.
Half the year gone already and not a child in the house washed. But as this little pocket of the world gradually and carefully opens back up, the broader European motor industry too is doing its level best to pretend this crisis never happened, catching up on all of those product launches inconveniently delayed by the dreaded virus.
Not that recent global affairs have had much impact upon Haymarket Publishing’s storied automotive weekly, where fairies and unicorns continue to flit merrily, social distancing notwithstanding. Monday therefore saw Autocar online report (and not for the first time either) upon the possibility that Jaguar might Continue reading “Newsgrab”
Whilst the maker upon the end of this particular skewer cannot be held responsible for the quietening of the world, they’ve hardly brought anything positive to the table of late either. Values, like fashion and opinions, can change rapidly, and not always for the better. In a world obsessed by communication, attempting to Continue reading “Lost In Translation”
Our first (for 2020) look at the current stories that matter. To us.
As the motor industry gears up for the first (and possibly most significant) motor show of the season, powder is being for the most part kept snug, warm and dry. However, 2020 is shaping up to be a pivotal one for European carmakers as European Union-imposed emissions regulations begin to take effect. It’s likely that this, and the industry’s response will define the coming year, for better or in some cases, for worse.
Which of these two states this week’s announcement from Bentley Motors represents is reliant upon a number of factors, not least one’s viewpoint. The Crewe-based luxury carmaker’s own impressions can be gleaned from their website thus; “The Mulsanne, with its understated elegance and phenomenal power, remains Bentley’s consummate saloon. It is the purest expression of luxury and performance.” Continue reading “NewsGrab”
Far from simply purveyors of amusing retro-curiosities, Japan’s 10th most significant car maker is in fact at the forefront of modern luxury.
You’ve got to hand it to the Japanese. For a country which is often characterised by rigid social conformity and deep-rooted behavioural reserve, they do seem to have an interesting sense of humour, albeit one that doesn’t always translate that well.