The Renault 9 was considered blandness personified. But not all the design proposals were.
Occasionally, when one is presented with a rejected concept for a well-known car design, one experiences a frisson of regret, a sharp sense of opportunity missed. More often however, one is reminded of the essential rightness of the production concept chosen. But once in a while, one finds oneself staring in disbelief, wondering what were they thinking? But let’s not Continue reading “Over the Rainbow”
In 1978, Pininfarina made one final pitch to gain Jaguar’s business. It didn’t succeed, but did it precipitate another, more tangled narrative web?
By around 1976 the automotive world had broadly coalesced around the belief that Jaguar’s XJ-S was, in stylistic terms a rather poor show from a carmaker renowned for being the business of beauty. It didn’t really matter that this particular set of shared assumptions had largely been formed by a UK and US press corps who had whipped themselves into a frenzy on the false premise that Jaguar would reprise the E-Type’s impact and ambition and by consequence required a scapegoat when reality proved somewhat different.
Blaming Jaguar was perhaps cathartic and while some argued the carmaker might have controlled the narrative a little better in the run up to the XJ-S’ announcement, in reality, the embattled residents of Browns Lane couldn’t Continue reading “Along Came a Spider”